Insight at Summit 2010 [Analysis with Insight]

Analytics · By On · Leave a Comment

(Cross-posted on the Omni­ture Sum­mit 2010 Blog)

There’s an abun­dance of oppor­tu­nity for an online mar­keter at Omni­ture Sum­mit, and you cer­tainly have to care­fully choose what you’ll do to max­i­mize your time at Summit.

I’m hop­ing that every­one at Sum­mit will make some time to explore what Omni­ture Insight might be able to offer their busi­ness analy­sis and opti­miza­tion efforts, or to learn more about how to fur­ther use and opti­mize your Insight con­fig­u­ra­tion. Here’s a short list of Insight-specific events and oppor­tu­ni­ties at Sum­mit next week.

Print it, bring it, and join us:

Tues­day, March 2

All day — Insight Ana­lyst Train­ing (Omni­ture Uni­ver­sity; Lit­tle America)

10:30–11:30 — Insight Cus­tomers Only
Omni­ture Insight: Per­for­mance Tun­ing Your Dataset (Belvedere Room 3rd floor, Grand America)

3:30 to 4:30 — Insight Cus­tomers Only
Inte­grat­ing Offline Data with Click­stream to Enhance Cus­tomer Analy­sis and Opti­miza­tion [Dol­lar Thrifty Case Study] (Belvedere Room 3rd floor, Grand America)

Wednes­day, March 3

1:30–2:30 — Break­out Ses­sion: Trans­form­ing from Web Ana­lyt­ics to Online Mar­ket­ing [Dol­lar Thrifty] (Ball­room A)

4:00–5:00 — Break­out Ses­sion: Inte­grat­ing Offline Cus­tomer Data to Enhance Online Mar­ket­ing Cam­paigns [Trav­e­loc­ity] (Wyoming)

All Day — Busi­ness Opti­miza­tion Zone: Omni­ture Insight Con­sul­tants available

All Day — Insight Demo Booth: break­fast, morn­ing break, evening part­ner reception

Thurs­day, March 4

11:00–12:00 — Break­out Ses­sion: Retar­get­ing Strate­gies Based on Mul­ti­chan­nel Cus­tomer Pro­files [Cit­i­group] (Envoy)

1:15–2:15 — Break­out Ses­sion: How Microsoft Opti­mizes Online Adver­tis­ing on Bing Using Omni­ture Insight [MSN/Bing] (Arizona)

2:30–3:30 — Break­out Ses­sion: Using Mul­ti­chan­nel Ana­lyt­ics to Opti­mize Ad Spend to Click to Rev­enue [Exper­ian] (Envoy)

All Day — Busi­ness Opti­miza­tion Zone: Omni­ture Insight  Con­sul­tants available

All Day — Insight Demo Booth: break­fast, morn­ing break

Have a ques­tion about any­thing related to Omni­ture Insight? Do you have any tips or best prac­tices related to Omni­ture Insight you want to share? If so, please leave a com­ment here or send me an e-mail at mhal­brook [at] omni­ture [dot] com and I will do my best to answer it here on the blog so every­one can learn. (If you pre­fer, I won’t use your name or com­pany name.) You can also fol­low me on Twit­ter @Michael­Hal­brook.

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