I’m stoked about Adobe Omniture Summit next week! It sounds like we’ll have the chance to hang out and network with more users of Adobe Insight than ever before at a Summit. We also have some excellent opportunities for Insight users & non-users alike to learn more about some of our showcase data integrations in Adobe Insight.

Be sure to check out the Summit Social Media Resources page – and if you tweet about Adobe Insight during Summit, use the #omtrsummit AND #AdobeInsight hashtags.

#AdobeInsight Tweetup
Speaking of, we’ll be having a brief¬†Tweetup of #AdobeInsight folks on Tuesday evening. If you’re interested, keep an eye on the #AdobeInsight hashtag on Twitter.

Now that we’ve all had a chance to meet… Whether you’re an Insight ninja or you’re interested in learning more about Insight, here are some of the events and breakouts to fit into your Summit schedule:

Insight Analyst Training
Tuesday, March 8 – 9 to 5 PM

If you haven’t already added a day of training to your schedule for Tuesday, and if you’re eager to learn how to use Insight as an analyst, then this is for you. Adobe Training Services is offering the one-day analyst training course on Tuesday.

Insight Demo Booth
Tuesday, March 8 – 6:30 to 10 PM

Meet some of our Insight solution consultants and ask for a demo at the Insight Demo Booth at the Opening Reception in the Partner Showcase. In fact, the demo booth will be available any time the Partner Showcase is open.

Business Optimization Zone
Tuesday-Thursday, March 8-10

Adobe Consultants will be available in Adobe Consulting’s Business Optimization Zone almost all day on Tuesday & Wednesday.

Roundtable Discussion [Summit site info]
Transformation of Best Buy in 2010:
Online and Offline Marketing Success
Thursday, March 10 – 1:30-2:30 PM
My fellow consultant Kevin Willeitner and I will join our BestBuy.com clients to reveal how we learned to successfully work together to achieve new levels of productivity, cooperation, and results. Best Buy’s team will also share how they grew beyond focusing just on products and technology, and learned to leverage the most important asset in their business: people.

Breakout Session [Summit site info]
Leveraging Cross-channel Data to Drive Business Performance with Adobe Insight
Thursday, March 10 – 1:30-2:30 PM

Allen Crane of USAA will join Aaron Bird, GM of Adobe Insight, to discuss the ability to tie in and centralize data from many systems and use it to optimize additional customer interactions that drive business performance.

Breakout Session [Summit site info]
Adobe Insight: The Influence of Online Interactions on Offline Transactions
Thursday, March 10 – 2:45-3:45 PM

Scott Malick, Digital Advertising Manager at Scottrade, will join me to discuss the impact of offline data in online analysis. We’ll show how much of a difference it can make in online marketing planning and efficiencies to have a full 360-degree customer view in your data, and will illustrate its impact on Financial Services businesses, Retail businesses, and Travel businesses. And we’ll show that it’s easier to integrate than you might think.

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