I’m stoked about Adobe Omni­ture Sum­mit next week! It sounds like we’ll have the chance to hang out and net­work with more users of Adobe Insight than ever before at a Sum­mit. We also have some excel­lent oppor­tu­ni­ties for Insight users & non-users alike to learn more about some of our show­case data inte­gra­tions in Adobe Insight.

Be sure to check out the Sum­mit Social Media Resources page — and if you tweet about Adobe Insight dur­ing Sum­mit, use the #omtr­sum­mit AND #AdobeIn­sight hashtags.

#AdobeIn­sight Tweetup
Speak­ing of, we’ll be hav­ing a brief Tweetup of #AdobeIn­sight folks on Tues­day evening. If you’re inter­ested, keep an eye on the #AdobeIn­sight hash­tag on Twitter.

Now that we’ve all had a chance to meet… Whether you’re an Insight ninja or you’re inter­ested in learn­ing more about Insight, here are some of the events and break­outs to fit into your Sum­mit schedule:

Insight Ana­lyst Train­ing
Tues­day, March 8 — 9 to 5 PM

If you haven’t already added a day of train­ing to your sched­ule for Tues­day, and if you’re eager to learn how to use Insight as an ana­lyst, then this is for you. Adobe Train­ing Ser­vices is offer­ing the one-day ana­lyst train­ing course on Tuesday.

Insight Demo Booth
Tues­day, March 8 — 6:30 to 10 PM

Meet some of our Insight solu­tion con­sul­tants and ask for a demo at the Insight Demo Booth at the Open­ing Recep­tion in the Part­ner Show­case. In fact, the demo booth will be avail­able any time the Part­ner Show­case is open.

Busi­ness Opti­miza­tion Zone
Tuesday-Thursday, March 8–10

Adobe Con­sul­tants will be avail­able in Adobe Consulting’s Busi­ness Opti­miza­tion Zone almost all day on Tues­day & Wednesday.

Round­table Dis­cus­sion [Sum­mit site info]
Trans­for­ma­tion of Best Buy in 2010:
Online and Offline Mar­ket­ing Suc­cess
Thurs­day, March 10 — 1:30–2:30 PM
My fel­low con­sul­tant Kevin Willeit­ner and I will join our Best​Buy​.com clients to reveal how we learned to suc­cess­fully work together to achieve new lev­els of pro­duc­tiv­ity, coop­er­a­tion, and results. Best Buy’s team will also share how they grew beyond focus­ing just on prod­ucts and tech­nol­ogy, and learned to lever­age the most impor­tant asset in their busi­ness: people.

Break­out Ses­sion [Sum­mit site info]
Lever­ag­ing Cross-channel Data to Drive Busi­ness Per­for­mance with Adobe Insight
Thurs­day, March 10 — 1:30–2:30 PM

Allen Crane of USAA will join Aaron Bird, GM of Adobe Insight, to dis­cuss the abil­ity to tie in and cen­tral­ize data from many sys­tems and use it to opti­mize addi­tional cus­tomer inter­ac­tions that drive busi­ness performance.

Break­out Ses­sion [Sum­mit site info]
Adobe Insight: The Influ­ence of Online Inter­ac­tions on Offline Trans­ac­tions
Thurs­day, March 10 — 2:45–3:45 PM

Scott Mal­ick, Dig­i­tal Adver­tis­ing Man­ager at Scot­trade, will join me to dis­cuss the impact of offline data in online analy­sis. We’ll show how much of a dif­fer­ence it can make in online mar­ket­ing plan­ning and effi­cien­cies to have a full 360-degree cus­tomer view in your data, and will illus­trate its impact on Finan­cial Ser­vices busi­nesses, Retail busi­nesses, and Travel busi­nesses. And we’ll show that it’s eas­ier to inte­grate than you might think.

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