New! You can now use Gen­e­sis to inte­grate many of Gigya’s Social Plu­g­ins with the Adobe Dig­i­tal Mar­ket­ing Suite.

The Genesis integration for Gigya

Okay, so what exactly does that mean? It means that you can ana­lyze (and then poten­tially opti­mize) based on how vis­i­tors are inter­act­ing “socially” on your site.

Let’s look at one brief exam­ple – Gigya’s Share Bar.

Gigya Share Bar

You may have a bar like this embed­ded within your con­tent or prod­uct pages in hopes that vis­i­tors will use it to share your con­tent with their social cir­cles — giv­ing you some addi­tional “earned” expo­sure and traf­fic. A “Gigya Share” occurs when a vis­i­tor uses the Gigya Share Bar to share your content.

Track­ing these “shares” within Site­Cat­a­lyst can pro­vide you with some very valu­able report­ing. For exam­ple, a media site might get the fol­low­ing report…

Gigya example report

The “Gigya Shares” met­ric is pulled in auto­mat­i­cally through the Gen­e­sis inte­gra­tion. The result­ing report pro­vides great new insight into the value and untapped poten­tial of these arti­cles. By just look­ing at the top 5 here we can see that one of our most viewed arti­cles “How to Upload Key­word…” doesn’t really get shared a high per­cent­age of the time. In con­trast, the “Tim Tebow…” arti­cle has a very high share rate despite the sig­nif­i­cantly fewer page views – telling us that it might be an “earned” media super­star wait­ing to hap­pen IF it was given the right spotlight.

This is just one use case fea­tur­ing one of the many new met­rics avail­able through the Gen­e­sis inte­gra­tion with Gigya. For infor­ma­tion on this inte­gra­tion and Gigya’s social infra­struc­ture tech­nol­ogy, please log in and click over to the Gen­e­sis area of the Adobe Dig­i­tal Mar­ket­ing Suite.

Worth not­ing:  1) The “Shares per View” met­rics is “Gigya Shares / Page Views” – which helps us see the rate of shar­ing by nor­mal­iz­ing to Page Views. 2) These arti­cle names are real posts on this blog, but the num­bers are com­pletely fabricated.

 

–Sean  (@sean­gubler)

Sean is a Senior Part­ner Inte­gra­tion Man­ager focus­ing on inte­gra­tions with the Adobe Dig­i­tal Mar­ket­ing Suite. This includes Adobe Gen­e­sis inte­gra­tions and cus­tom inte­gra­tions using Adobe’s Web Services.

 


 

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