Adobe is com­mit­ted to mak­ing the data we col­lect and man­age for our cus­tomers as open as pos­si­ble. You can see that com­mit­ment in our invest­ment into pro­gram­matic access to the data. Over the past few years, we have invested mil­lions of dol­lars to make it easy to get your data in and out of our sys­tems. With the most recent For­rester Wave: Web Ana­lyt­ics Q2, 2014 Report, For­rester rec­og­nized Adobe for that effort with a per­fect score in the entire Inte­gra­tion category.

Get­ting Data In

We try to make it really easy to access data in no mat­ter what device, appli­ca­tion, or browser you are in. I think the best way to show this is to list out the dif­fer­ent ways that we have for get­ting data into our platform.

Dynamic Tag Man­age­ment (DTM) — Man­age JavaScript tags across all your prop­er­ties. DTM allows you to add com­plex logic to con­trol the data com­ing in.

App Mea­sure­ment — Mea­sure users on any plat­form (IOS, Android, Phone­Gap, Win­dows 8 RT, Win­dow Phone 8, OSX, RIM, Sym­bian, and finally JavaScript).

Data Inser­tion API — If for some rea­son your plat­form isn’t rep­re­sented above, you can also use you a sim­ple XML API to send in data about what your users are doing.

Data Sources — If you have data offline that needs to be added to the sys­tem, you can add via an API or FTP.

Clas­si­fi­ca­tions Adobe Ana­lyt­ics allows you to send in a key (like a prod­uct ID or a cam­paign ID) and then, using the clas­si­fi­ca­tion sys­tem, add meta­data to that ID (like a friendly name or cam­paign channel)

Data Con­nec­tors — If you have data that you want to bring in from one of our many part­ners, we have a whole bunch of prepack­aged inte­gra­tion to bring the data into Adobe Analytics.

As you can see, there are a lot of ways to get data into Adobe Ana­lyt­ics and we are con­tin­u­ing to invest to make it eas­ier and eas­ier to get your data into our systems.

Get­ting Data Out

Hav­ing your data together isn’t of much use if you can’t do any­thing with it. We have a whole bunch of ways to use your data to make it easy for you to con­sume your data.

Reports & Analytics/Ad Hoc Analy­sis — We pro­vide some great user inter­faces to view, ana­lyze, and share you data with other peo­ple. These UIs help you make deci­sions, research, or dis­trib­ute data.

Report­ing API — The report­ing API is a pow­er­ful and flex­i­ble way to access your data pro­gram­mat­i­cally. Any­thing you can access in your UI you can pull out via the API. It makes inte­gra­tion and dash­board­ing really easy. It also sup­ports real-time data.

Data Ware­house — If you need really gran­u­lar data or have really large data, our data ware­house sys­tem is opti­mized for run­ning large and long queries.

Data Feeds — Some­times you just need the raw data. We can deliver a file with the raw data to you so you can do what ever you want with it.

Live Stream — If you need the raw data in real time, the live stream can stream that data to you either fil­tered or unfiltered.

Data Con­nec­tors — Once again if you need to push data to our large ecosys­tem of part­ners, we have hun­dreds of pre­built inte­gra­tions to push data eas­ily to other ven­dors that you are work­ing with.

At Adobe we believe that your data should be easy to col­lect and to use. I have touched on many of the ways we can help you col­lect and dis­trib­ute your data. That being said, we aren’t done inno­vat­ing. We have a lot more planned to help you unlock the power of YOUR data.