Adobe is committed to making the data we collect and manage for our customers as open as possible. You can see that commitment in our investment into programmatic access to the data. Over the past few years, we have invested millions of dollars to make it easy to get your data in and out of our systems. With the most recent Forrester Wave: Web Analytics Q2, 2014 Report, Forrester recognized Adobe for that effort with a perfect score in the entire Integration category.

Getting Data In

We try to make it really easy to access data in no matter what device, application, or browser you are in. I think the best way to show this is to list out the different ways that we have for getting data into our platform.

Dynamic Tag Management (DTM) — Manage JavaScript tags across all your properties. DTM allows you to add complex logic to control the data coming in.

App Measurement — Measure users on any platform (IOS, Android, PhoneGap, Windows 8 RT, Window Phone 8, OSX, RIM, Symbian, and finally JavaScript).

Data Insertion API — If for some reason your platform isn’t represented above, you can also use you a simple XML API to send in data about what your users are doing.

Data Sources — If you have data offline that needs to be added to the system, you can add via an API or FTP.

Classifications Adobe Analytics allows you to send in a key (like a product ID or a campaign ID) and then, using the classification system, add metadata to that ID (like a friendly name or campaign channel)

Data Connectors — If you have data that you want to bring in from one of our many partners, we have a whole bunch of prepackaged integration to bring the data into Adobe Analytics.

As you can see, there are a lot of ways to get data into Adobe Analytics and we are continuing to invest to make it easier and easier to get your data into our systems.

Getting Data Out

Having your data together isn’t of much use if you can’t do anything with it. We have a whole bunch of ways to use your data to make it easy for you to consume your data.

Reports & Analytics/Ad Hoc Analysis — We provide some great user interfaces to view, analyze, and share you data with other people. These UIs help you make decisions, research, or distribute data.

Reporting API — The reporting API is a powerful and flexible way to access your data programmatically. Anything you can access in your UI you can pull out via the API. It makes integration and dashboarding really easy. It also supports real-time data.

Data Warehouse — If you need really granular data or have really large data, our data warehouse system is optimized for running large and long queries.

Data Feeds — Sometimes you just need the raw data. We can deliver a file with the raw data to you so you can do what ever you want with it.

Live Stream — If you need the raw data in real time, the live stream can stream that data to you either filtered or unfiltered.

Data Connectors — Once again if you need to push data to our large ecosystem of partners, we have hundreds of prebuilt integrations to push data easily to other vendors that you are working with.

At Adobe we believe that your data should be easy to collect and to use. I have touched on many of the ways we can help you collect and distribute your data. That being said, we aren’t done innovating. We have a lot more planned to help you unlock the power of YOUR data.

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