I’m look­ing for­ward to this year’s dig­i­tal gov­er­nance ses­sion after the pop­u­lar­ity of last year’s round­table ses­sion. This year there will be three key parts to the session.

In the first part of this ses­sion, I’m going to be review­ing find­ings from a recent sur­vey that we are con­duct­ing, the Adobe Dig­i­tal Mea­sure­ment Matu­rity Assess­ment. The sur­vey ties into an ana­lyt­ics matu­rity model and frame­work that I’ve devel­oped for aspir­ing data-driven com­pa­nies, which I intro­duced at last year’s Sum­mit. If you’re at all curi­ous about how your com­pany stacks up against the indus­try in terms of web ana­lyt­ics matu­rity, I’ll encour­age you to par­tic­i­pate in the sur­vey (soon if you’d like to be included in the results we’ll share at Summit).

The sec­ond part of the ses­sion will fea­ture Ken Seiff (EVP, Direct and Omni-Channel) and Cindy Lincks (Direc­tor, Ana­lyt­ics) from Brooks Broth­ers. In this panel dis­cus­sion for­mat, Ken and Cindy will be shar­ing their insights from the data-driven trans­for­ma­tion that they’ve been lead­ing at this pres­ti­gious retailer. Look for­ward to some great insights into how their orga­ni­za­tion has been embrac­ing a more ana­lyt­i­cal and testing-focused approach.

In the final part of the ses­sion, we’ll be focus­ing on peer-focused round­table dis­cus­sion on var­i­ous dig­i­tal gov­er­nance top­ics. It’s a great oppor­tu­nity to net­work with other web ana­lyt­ics pro­fes­sion­als and share chal­lenges as well as best prac­tices. Every year the round­table dis­cus­sions make this ses­sion extremely pop­u­lar (what do you mean you don’t want another Pow­er­Point pre­sen­ta­tion?). Typ­i­cally, I’ve pro­vided the dis­cus­sion ques­tions each year, how­ever, this year I’d love to hear the top-of-mind burn­ing ques­tions you’re dying to ask your peers at Sum­mit. Please send me any ques­tions that come to mind, and I’ll include the most com­pelling ones in the mate­ri­als for the round­table discussions.

See you at the Adobe Dig­i­tal Mar­ket­ing Sum­mit 2012!

Ses­sion Description:

Dig­i­tal gov­er­nance: Defin­ing a strate­gic roadmap for data-driven success

For many com­pa­nies, orga­ni­za­tional challenges—not tech­ni­cal issues—impede the suc­cess of ana­lyt­ics pro­grams. Unclear strate­gies, inter­nal pol­i­tics, bud­getary issues, and resource lim­i­ta­tions can limit data-driven effec­tive­ness. Suc­cess­ful com­pa­nies have made an invest­ment in more than just the ana­lyt­ics tools by back­ing the peo­ple and processes behind them. Learn from a panel of online ana­lyt­ics experts about the chal­lenges and tri­umphs they’ve expe­ri­enced in fos­ter­ing data-driven suc­cess within their orga­ni­za­tions. In this session:

  • Dis­cover how Adobe’s new matu­rity model can help your com­pany deter­mine where it thrives and has poten­tial oppor­tu­nity for growth
  • Dis­cuss ideas, chal­lenges, and best prac­tices with peers from other organizations

This ses­sion is for mar­ket­ing exec­u­tives spon­sor­ing imple­men­ta­tions, man­agers nav­i­gat­ing chal­lenges within imple­men­ta­tions that extend beyond tech­nol­ogy, and key stake­hold­ers look­ing to drive the mat­u­ra­tion of their organization.


It is really taken me a bit of time to read all the comments, but I seriously liked the post. I’m sure it will likely be very beneficial to me. It’s always a pleasant surprise every time a post is both informative and entertaining! Thanks a lot


There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well