One of Australia’s largest financial services brands, St.George Bank, is creating exceptional experiences for its mobile customers, increasing overall bank sales by 5 percent. With Adobe Analytics and Adobe Target in Adobe Marketing Cloud, St.George Bank is identifying new services and adding new capabilities and then testing its ideas to gain real-time insight into customer responses and needs.

“Adobe Analytics enables us to trial services with a smaller investment and learn faster,” says Travis Tyler, head of mobile at St. George Bank. “For example, when we introduced application services on mobile, we tracked purchases during commute times. As it turned out, the applications weren’t doing well because customers had to restart the process if their connection dropped during the commute. We changed the application to capture customer information throughout the process and deliver better service.”