Mobile Video, App Targeting, and Flash 10.1, Oh My!

Analytics · By On · 1 Comment

At the mobile event of the year, Omni­ture and Adobe announced sev­eral advance­ments in mobile pub­lish­ing and con­tent opti­miza­tion includ­ing mea­sure­ment and ana­lyt­ics for mobile video, test­ing & tar­get­ing capa­bil­i­ties for mobile appli­ca­tions, and beta for Flash Player 10.1 (gen­eral avail­abil­ity expected in the first half of 2010). These announce­ments mark sig­nif­i­cant progress toward rich, mea­sur­able mobile experiences.

The press releases may be found here:
Omni­ture Announces Mobile Video Mea­sure­ment Capa­bil­ity
Omni­ture Extends Real-Time Per­son­al­iza­tion and Opti­miza­tion to iPhone Appli­ca­tions
Adobe Unveils AIR on Mobile Devices; Read­ies Flash Player 10.1 for Launch

Here’s a peek at a ESPN flash video run­ning on a mobile device:
espn flash 10.1

Omni­ture Sum­mit 2010:
If you’re attend­ing Omni­ture Sum­mit 2010, be sure to come to the ses­sion I’ll be doing on mobile apps. I’ll be cov­er­ing the announce­ments above, Dan Mason from ESPN Mobile will be shar­ing prac­ti­cal advice on opti­miz­ing mobile appli­ca­tions, and we’ll be pro­vid­ing a ton of resources for mea­sur­ing, ana­lyz­ing and opti­miz­ing mobile app expe­ri­ences to drive value for your busi­ness. The ses­sion is part of the ana­lyt­ics track and starts tomor­row at 1:30 p.m. (3÷3÷2010).

  • http://www.rkmc.com/ RKMC

    I am sure that the com­ing together of Omni­ture and Abode must have been wel­comed by the peo­ple who use their mobiles to take videos as this is going to give them so many advance­ments in mobile pub­lish­ing and con­tent opti­miza­tion which are really going to make things really cool for them!! The Omni­ture Sum­mit 2010 also seemed to have been an event that would not have been missed by many for the kind of infor­ma­tion they stood to gain on mobile applications!!