At the mobile event of the year, Omniture and Adobe announced several advancements in mobile publishing and content optimization including measurement and analytics for mobile video, testing & targeting capabilities for mobile applications, and beta for Flash Player 10.1 (general availability expected in the first half of 2010). These announcements mark significant progress toward rich, measurable mobile experiences.

The press releases may be found here:
Omniture Announces Mobile Video Measurement Capability
Omniture Extends Real-Time Personalization and Optimization to iPhone Applications
Adobe Unveils AIR on Mobile Devices; Readies Flash Player 10.1 for Launch

Here’s a peek at a ESPN flash video running on a mobile device:
espn flash 10.1

Omniture Summit 2010:
If you’re attending Omniture Summit 2010, be sure to come to the session I’ll be doing on mobile apps. I’ll be covering the announcements above, Dan Mason from ESPN Mobile will be sharing practical advice on optimizing mobile applications, and we’ll be providing a ton of resources for measuring, analyzing and optimizing mobile app experiences to drive value for your business. The session is part of the analytics track and starts tomorrow at 1:30 p.m. (3/3/2010).


I am sure that the coming together of Omniture and Abode must have been welcomed by the people who use their mobiles to take videos as this is going to give them so many advancements in mobile publishing and content optimization which are really going to make things really cool for them!! The Omniture Summit 2010 also seemed to have been an event that would not have been missed by many for the kind of information they stood to gain on mobile applications!!