Movie and game rental innovator generates lift in rentals from website and increase revenue per search
Redbox has always been about giving movie lovers and gaming enthusiasts what they want. By using Adobe Marketing Cloud and Adobe Creative Suite, Redbox is gaining insight into its customers and creating effective customer experiences for them across its web and mobile channels.
Redbox continually evaluates customer interactions and tests new features using solutions such as Adobe Analytics and Adobe Target solutions. Using Adobe Creative Suite solutions, including Adobe Illustrator, Adobe Photoshop, and Adobe Dreamweaver, with Adobe Target, Redbox can quickly populate its pages with relevant content.
The company’s data-driven approach is yielding significant results. Redbox has boosted traffic for marketing channels by up to 4% with targeted banners. Revenues have increased as Redbox has improved web search success by 63% and mobile search success by 70%. Delivering personalized experiences has also helped to boost conversion by up to 2%.
“A big benefit of the combined Adobe Marketing Cloud and Adobe Creative Suite solutions is that we can quickly create and deliver effective content across channels,” says Mike DiMiele, senior analyst for web and mobile eCommerce at Redbox. “We want our customers to know that they can come to us for anything related to entertainment, and we’ll have an answer. It helps build our brand, and it definitely strengthens customer experiences.” http://adobe.ly/1c7WOd9