Red­box has always been about giv­ing movie lovers and gam­ing enthu­si­asts what they want. By using Adobe Mar­ket­ing Cloud and Adobe Cre­ative Suite, Red­box is gain­ing insight into its cus­tomers and cre­at­ing effec­tive cus­tomer expe­ri­ences for them across its web and mobile channels.

Red­box con­tin­u­ally eval­u­ates cus­tomer inter­ac­tions and tests new fea­tures using solu­tions such as Adobe Ana­lyt­ics and Adobe Tar­get solu­tions. Using Adobe Cre­ative Suite solu­tions, includ­ing Adobe Illus­tra­tor, Adobe Pho­to­shop, and Adobe Dreamweaver, with Adobe Tar­get, Red­box can quickly pop­u­late its pages with rel­e­vant content.

The company’s data-driven approach is yield­ing sig­nif­i­cant results. Red­box has boosted traf­fic for mar­ket­ing chan­nels by up to 4% with tar­geted ban­ners. Rev­enues have increased as Red­box has improved web search suc­cess by 63% and mobile search suc­cess by 70%. Deliv­er­ing per­son­al­ized expe­ri­ences has also helped to boost con­ver­sion by up to 2%.

A big ben­e­fit of the com­bined Adobe Mar­ket­ing Cloud and Adobe Cre­ative Suite solu­tions is that we can quickly cre­ate and deliver effec­tive con­tent across chan­nels,” says Mike DiMiele, senior ana­lyst for web and mobile eCom­merce at Red­box. “We want our cus­tomers to know that they can come to us for any­thing related to enter­tain­ment, and we’ll have an answer. It helps build our brand, and it def­i­nitely strength­ens cus­tomer expe­ri­ences.” http://​adobe​.ly/​1​c​7​W​Od9