mobile_stockingWith most cus­tomers receiv­ing more and more mobile traf­fic on their web prop­er­ties, the need for more detailed infor­ma­tion around mobile devices has grown sig­nif­i­cantly. I’m pleased to announce that you can now iden­tify the mobile browsers and oper­at­ing sys­tems in the stan­dard Browser and Oper­at­ing Sys­tem reports in Adobe Ana­lyt­ics (for­merly Site­Cat­a­lyst). This greater level of detail will help you to pin­point issues with spe­cific mobile browsers or oper­at­ing sys­tems. This change will be reflected in these two reports rolling for­ward from Nov. 19th. For most cus­tomers, you’ll find these two reports under Vis­i­tor Pro­file > Tech­nol­ogy in Site­Cat­a­lyst unless your menus have been sig­nif­i­cantly customized.

iphone_browserWe’ve been mak­ing a lot of excit­ing mobile-centric announce­ments lately, and I didn’t want this minor change to be over­looked as it fills a key gap on under­stand­ing and opti­miz­ing con­tent for your mobile web users. While this update is a small, it is sig­nif­i­cant for mobile marketers—one that many of you have been wait­ing for. Now when you see a mobile-specific prob­lem with your dig­i­tal prop­er­ties, you’ll be able to get more details around which mobile users are being affected by the issue. For exam­ple, you can now see which browsers are pop­u­lar with your Apple iPhone users. No more guess­ing or turn­ing to other solu­tions for answers about which iOS or Android ver­sion isn’t com­pat­i­ble with your most recent site update.

Sam­ple Report Screenshots

I thought I’d pro­vide some before and after screen­shots so you can see the dif­fer­ence in the Oper­at­ing Sys­tem and Browser reports. You’ll notice that the “Not Spec­i­fied” item will decrease sig­nif­i­cantly from what it was before as the mobile OS ver­sions are now removed from this unknown OS bucket.

mobile_os1You’ll also see that “None” in the Browser report is also reduced as dif­fer­ent mobile browsers no longer fall into this unknown catch-all bucket.

I thought it would be help­ful to show you how you can cre­ate a cus­tom report that orga­nizes the dif­fer­ent OS ver­sions around major mobile plat­forms. If you start with the Mobile > Oper­at­ing Sys­tem report and then break it down by the Tech­nol­ogy > Oper­at­ing Sys­tems report, you’ll get a more orga­nized view of the dif­fer­ent mobile OS ver­sions. The Unknown bucket cap­tures the desk­top oper­at­ing sys­tems, but the rest of the oper­at­ing sys­tems will fall into cat­e­gories for the major mobile platforms.

mobile_breakdownI know many of you might have had this request on your Christ­mas wish­list, and I’m glad we can now offer it to our cus­tomers in this sea­son of giv­ing (not tak­ing). You can think of it as an early Christ­mas stock­ing stuffer from Adobe, just in time for the busy hol­i­day sea­son. Happy mobile analysis!