There are undoubt­edly many com­pa­nies that spend exor­bi­tant amounts of money on mar­ket­ing efforts with­out ever being able to see which efforts are suc­cess­ful and which are not. With Adobe’s Search­Cen­ter +, search mar­keters can mea­sure all the way from acqui­si­tion to con­ver­sion, show­ing man­age­ment exactly which search cam­paigns work. Ser­e­nata Flow­ers, the largest inde­pen­dent direct ship­per of flow­ers in the United King­dom, achieved a 340 per­cent return on ad spend (ROAS), improved con­ver­sion rates by 180 per­cent, increased sales, reduced mar­ket­ing costs, and pro­vided a bet­ter cus­tomer web­site expe­ri­ence by using Adobe solu­tions to opti­mize its cus­tomer acqui­si­tion and con­ver­sion efforts.

Prior to Adobe, Ser­e­nata Flow­ers lever­aged a free ana­lyt­ics solu­tion that could not scale to keep up with the company’s growth and suc­cess. The com­pany needed an inte­grated mea­sure­ment solu­tion that offered access to more gran­u­lar data beyond the basic click and con­ver­sion num­bers that the com­pany was receiv­ing with its free solu­tion. Ser­e­nata con­sid­ered many solu­tions, but most alter­na­tives could not fully address its chal­lenges. Ser­e­nata selected Adobe Site­Cat­a­lyst, pow­ered by Omni­ture, and gained real-time web analy­sis data on traf­fic sources and con­ver­sion rates, which enabled the team to cut down dra­mat­i­cally on mar­ket­ing report­ing expen­di­tures with­out a dip in revenue.

We are con­stantly refin­ing what we do,” said Peter Ahl, man­ag­ing direc­tor and founder of Ser­anata Flow­ers. “We’ve found Adobe prod­ucts, pow­ered by Omni­ture, to be the best solu­tions out there—enabling us to look at all areas of our busi­ness in a very quan­ti­ta­tive way.”

For more infor­ma­tion about Ser­e­nata Flow­ers’ use of Adobe solu­tions, and other com­pa­nies that have seen suc­cess­ful results with Adobe solu­tions, visit Omniture.com’s suc­cess story page. You can also keep up with our tech­nol­ogy, expert com­men­tary, and events on Facebook.

What adver­tis­ing efforts bring the great­est return to your orga­ni­za­tion, and how do you mea­sure them?

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