Charm­ing Shoppes is using the Adobe Online Mar­ket­ing Suite to col­lect, ana­lyze, and aggre­gate cus­tomer data to opti­mize online con­tent and func­tion­al­ity for bet­ter cus­tomer reten­tion, higher con­ver­sion rates, and increased revenues.

The com­pany devel­oped a uni­ver­sal shop­ping cart, inte­grated orig­i­nally across three indi­vid­ual stores, a mobile site, and an out­let site, which fea­tures clear­ance and close­out items from each store–and now cov­ers two addi­tional storefronts.

The Adobe solu­tions allow us to lever­age the cross-over traf­fic to increases con­ver­sions and aver­age order val­ues (AOV) for the multi-branded shopper–at not incre­men­tal cost–and save us sig­nif­i­cant mar­ket­ing expenses,” said Mark Sorkin, direc­tor of online mar­ket­ing and ana­lyt­ics at Charm­ing Shoppes.

With the Adobe solu­tions, Charm­ing Shoppes has pro­vided pur­chase rec­om­men­da­tions for 95% of online prod­ucts, achieved a 7% lift in con­ver­sions and 9% lift in rev­enues via con­tent test­ing, and lever­aged exist­ing cross-over traf­fic to deliver sig­nif­i­cant incre­men­tal revenue.

For more infor­ma­tion about how Charm­ing Shoppes  lever­ages Adobe solu­tions to achieve busi­ness results, please down­load their full suc­cess story. Also, keep up with our com­mu­nity by fol­low­ing our Face­book page.

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