Quick Tips for Tracking Press Releases: SiteCatalyst Light Server Calls and Dynamic Variables
However, even with these limitations it’s possible to track not only how many people viewed an article, but you can even see the web addresses from which people were reading the article.
The key to success is embedding a simple “hard-coded” SiteCatalyst image request in the press release that looks something like this:
Here’s what each of these parameters mean:
- The “v1” and “v2” parameters represent eVars 1 & 2, which in this example are used to store the title and ID of the press release. In fact, any eVar can be used, however it should be noted that light server calls can only track eVars, not props. If it’s necessary to use props, use “c1” and “c2” instead.
Once the image request is embedded in your press release, Adobe Engineering Services can create a VISTA rule to populate a 4th variable with the domain where the press releases were found, which can give you an idea of which sites were most successful for your press release.