How would you like to win a free pass to this year’s Adobe Sum­mit (March 24–28) in Salt Lake City? How about com­pet­ing for cool prizes and brag­ging rights as the very first Ana­lyt­ics Idol? If you’re famil­iar with the pop­u­lar advanced ana­lyt­ics ses­sion I’ve run the past three years, we’re going to try an “Amer­i­can Idol” approach to iden­tify this year’s panelists.

In the past, we reached out to indus­try experts and sea­soned prac­ti­tion­ers that we knew to join this panel ses­sion. I’m con­fi­dent we have plenty of tal­ented ana­lysts doing amaz­ing things with our tools that we don’t even know about. Now you have an oppor­tu­nity to step up to the micro­phone and share some of the cool things you’re doing with our ana­lyt­ics tools.

All you need to do is sub­mit a short descrip­tion of your two best tips through the link to the online form below. If you’re debat­ing whether your ideas would be impres­sive enough, please sub­mit them as you may under­es­ti­mate how valu­able they would be to oth­ers (they don’t have to be com­pli­cated to be good). All sub­mis­sions need to be received by Fri­day, Feb­ru­ary 14th.

Go to Ana­lyt­ics Idol Sub­mis­sion Form

Ses­sion Background

Since 2011, I’ve had the oppor­tu­nity to lead one of the most pop­u­lar break­out ses­sions at our Adobe Sum­mit (both in SLC and UK). The ses­sion has had var­i­ous names over the years—ana­lyt­ics all-stars, ana­lyt­ics action heroes, and ana­lyt­ics rock­stars—but the for­mula for the ses­sion has been the same: we get a panel of smart, sea­soned prac­ti­tion­ers to share their ana­lyt­ics tips or tricks in a rapid-fire manner.

When we orig­i­nally intro­duced the ses­sion, the panel mem­bers decided they wanted to pack in as many tips as pos­si­ble. The goal was to pro­vide the audi­ence mem­bers with some­thing they could take back to their office the fol­low­ing week and put into prac­tice. It isn’t a typ­i­cal panel for­mat where a mod­er­a­tor or the audi­ence asks the pan­elists a ran­dom set of ques­tions. We dis­cuss and hand­pick the tips before­hand and then pre­pare sup­port­ing slides to explain each tip. In order to cover as much mate­r­ial as pos­si­ble in the one hour slot (45 min­utes in UK), we limit each tip to about 3–5 min­utes and min­i­mize the gen­eral Q&A time. Over­all, the feed­back has been favor­able for this for­mat, and the ses­sion has been highly ranked each year.

Occa­sion­ally, I received feed­back that not all of the tips were as advanced as some­one had hoped. Clearly what one attendee defines as “advanced” may be “basic” for a more expe­ri­enced ana­lyst. When the exper­tise of the audi­ence spans var­i­ous lev­els, it’s hard to keep every­one happy. How­ever, with the new sub­mis­sion approach, we’re hope­ful we’ll iden­tify some great tips that will appeal to even our more sea­soned users. If you were crit­i­cal of the tips shared in the past, here’s your chance to con­tribute even bet­ter tips. : )

Mostly, we’re look­ing for inter­est­ing product-related tips for Adobe Ana­lyt­ics (Site­Cat­a­lyst, Dis­cover, Report Builder), but it could include any­thing related to the dig­i­tal ana­lyst role’s respon­si­bil­i­ties or tasks (analy­sis, report­ing, dash­boards, pre­sent­ing, visu­al­iza­tions, require­ments gath­er­ing, qual­ity assur­ance, Excel, imple­men­ta­tion, etc.).

Ask your­self: Do you do some­thing unique that deliv­ers deeper or richer insights, saves you time, or helps you to drive busi­ness value as a dig­i­tal ana­lyst? Do you have a trick or two up your sleeve that helps you to be more effi­cient or effec­tive?

We’ll be judg­ing your tips by how inno­v­a­tive, prac­ti­cal, and valu­able they are as well as how broadly they could be used by ana­lysts at other com­pa­nies. We’ll have up to five pan­elists so you will have more than one oppor­tu­nity to win a seat on the stage for this valu­able ses­sion. Ses­sion atten­dees will be vot­ing on their favorite pan­elist and some­one will be crowned the next Ana­lyt­ics Idol. Par­tic­i­pat­ing in this ses­sion will be a great oppor­tu­nity to come to Sum­mit if you haven’t in the past, estab­lish your per­sonal brand within the indus­try, and share your exper­tise with grate­ful peers.

If you have any ques­tions, please add a com­ment or reach out to me on Twit­ter at @analyticshero. I’m look­ing for­ward to see­ing your great tips and ideas. Sub­mit your tips today!