As a web ana­lyst, you can do the best require­ments gath­er­ing, site tag­ging and report suite set-up, but if no one at your orga­ni­za­tion looks at the data you are pro­duc­ing, all of your effort is wasted.  For this rea­son, Omni­ture does its best to enable you to share the infor­ma­tion stored in Site­Cat­a­lyst with as many peo­ple as pos­si­ble in as many forms as pos­si­ble.  In the Omni­ture Excel­Client post, we saw how you can push Site­Cat­a­lyst data to Microsoft Excel, but there are many other ways to share Site­Cat­a­lyst data.  Site­Cat­a­lyst data can be sent out via e-mail, viewed on the iPhone/Android mobile devices, shared through Inter­net Wid­gets and dis­played within Site­Cat­a­lyst in Dash­boards.  In this post, I will cover the basics of Site­Cat­a­lyst Dash­boards since these are used the most often and also what is lever­aged to view reports on mobile phones and in Inter­net Widgets.

Under­stand­ing Site­Cat­a­lyst Dash­boards
Hope­fully, the con­cept of Dash­boards is not new to most of you and there is a com­mon under­stand­ing that Dash­boards are col­lec­tions of reports or reportlets (mini reports) meant to com­mu­ni­cate data to a spe­cific tar­get audi­ence.  Most Omni­ture clients have sev­eral dash­boards seg­mented by tar­get audi­ence so that they are shar­ing dif­fer­ent data with dif­fer­ent stake­hold­ers through­out the orga­ni­za­tion.  Deter­min­ing what data each per­son should have access to and how often will depend upon the per­son and your organization.

Cre­at­ing Site­Cat­a­lyst Dash­boards
Cre­at­ing a Site­Cat­a­lyst Dash­board is rel­a­tively straight­for­ward.  To begin, you sim­ply open a report that you would like to add to a Dash­board and click the “Add to Dash­board” icon:

In the result­ing “Add Report­let” win­dow, the first thing you do is give the report­let a name and then choose the Dash­board to which you would like to add the report.  If this is a new Dash­board, enter a name in the blank text box.

The next step is to select the date range.  Click the Cal­en­dar icon to bring up the data selec­tion screen and select a start and end date.  Notice that you can choose whether the dates are fixed or rolling.  One handy thing I do is to make the start date fixed and then make the end date rolling so each day I get another day’s worth of data.

Next, choose the con­tent you want to appear in the report­let.  Start by choos­ing the size (Small, Medium or Large).  If you have more than one met­ric show­ing in a report, I sug­gest you use Medium or Large.  Then choose if you want to show the graph, the details table or both.  If you choose to include the details table, select how many rows of the table you want to show in the dash­board.  Keep in mind that users view­ing the Dash­board online will be able to click a link to see the full report.  When you have com­pleted all of these steps, click the “Save” but­ton and you will be taken to the Dash­board where you can see the added reportlet:

Shar­ing Dash­boards
Once you have cre­ated a Site­Cat­a­lyst Dash­board, you have the abil­ity to share it with other users in your orga­ni­za­tion.  To share a Dash­board, click on the “Dash­boards” link from within My Account as shown here:

From within the sub­se­quent win­dow, check the boxes next to the Dash­boards that you would like to share as shown here:

Once this is done, other Site­Cat­a­lyst users can enter the same screen using the instruc­tions above and then check the boxes in the “On Menu” col­umn to have these dash­boards appear in their Dash­board menu:

Impor­tant Things To Know About Site­Cat­a­lyst Dash­boards
The fol­low­ing are some impor­tant things to know about Site­Cat­a­lyst Dashboards:

  1. You can cre­ate an unlim­ited num­ber of Site­Cat­a­lyst Dashboards
  2. You can re-size Dash­board reportlets once they are on the Dash­board by click­ing on the edit icon
  3. Dash­boards can be sched­uled to be deliv­ered on a reg­u­lar basis
  4. You can use “Pub­lish­ing Lists” (to be cov­ered in a future post) to have the same Dash­board deliver data from dif­fer­ent Site­Cat­a­lyst Report Suites to dif­fer­ent people
  5. Many of the set­tings for Dash­board reportlets can­not be changed once the report is added to the Dash­board such as graph type, num­bers vs. per­cent­ages, trended vs. ranked, met­rics dis­played, met­ric sort order, A/B com­par­i­son, cor­re­la­tion fil­ters, search fil­ters.  There­fore, be sure you like the set­tings you have prior to adding the report to the Dashboard.

Real-World Exam­ple
In this week’s real-world example, since this post is a bit more on the “how to” side, instead of giv­ing an in-depth case study, I thought I would sim­ply give you a glimpse into part of the Site­Cat­a­lyst Dash­board I use to view activ­ity related to this blog.

Click­ing on the image below will show an excerpt from a quick Site­Cat­a­lyst Dash­board I cre­ated to view the following:

  1. Blog Post Views per Day
  2. Day of the Week in which Blog Post Views took place
  3. Hour of the Day in which Blog Post Views took place
  4. The names of my Blog Posts and the num­ber of Views for each in the selected time frame
  5. The “Day­part” in which Blog Post views took place (which I cre­ated by using a SAINT Clas­si­fi­ca­tion)

(Click the image below to see a larger view of the Site­Cat­a­lyst Dash­board in a new window)


Have a ques­tion about any­thing related to Omni­ture Site­Cat­a­lyst?  Is there some­thing on your web­site that you would like to report on, but don’t know how?  Do you have any tips or best prac­tices you want to share?  If so, please leave a com­ment here or send me an e-mail at insidesitecatalyst@​omniture.​com and I will do my best to answer it right here on the blog so every­one can learn! (Don’t worry — I won’t use your name or com­pany name!).  If you are on Twit­ter, you can fol­low me at http://​twit​ter​.com/​O​m​n​i​_​man.

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Excellent overview and representation of data sheet. Thanks


Thank you. I read herelots of valuable sentences. Greetings from Poland.