If you peruse web ana­lyt­ics blogs and/or any social media out­let that deals with wed ana­lyt­ics you will def­i­nitely come across the name Rudi Shumpert.  He is quickly becom­ing famous on the web from the new solu­tions he cre­ates and his insights on how to take advan­tage of all the data available.

One of his most pop­u­lar solu­tions is his inno­v­a­tive solu­tion on track­ing Social Media with Omni­ture.  In his recent blog post he describes how he takes advan­tage of yahoo pipes to “pipe” data into Omniture.

Dur­ing sum­mit he will be dis­cussing how the solu­tions he cre­ates are valu­able to his com­pany and by lever­ag­ing Omniture’s APIs he is able to expand the capa­bil­i­ties of Ariba (his com­pany) sys­tems and greatly extend Ariba’s data and ana­lyt­ics gath­er­ing.

This break­out ses­sion is quickly becom­ing the “Must Attend” break­out ses­sion of Omni­ture Sum­mit 2010.  If you have any ques­tions, com­ments or sug­ges­tions I would love to hear them, so send me an e-mail at PearceA (at) adobe​.com.  I won’t be able to reply to all e-mails but I promise I will read every e-mail that I receive.

As always, post your com­ments or e-mail me at PearceA (at) adobe​.com.  It is your com­ments and e-mails that keep me post­ing and give me ideas for future posts.

You can read about my Sum­mit 2010 break­out ses­sion here: http://​sum​mit​blogs​.omni​ture​.com/​2​18/