I have a unique oppor­tu­nity that I would like to offer to a lim­ited num­ber of read­ers of my blog.

A small team and I have been work­ing on a solu­tion to make clas­si­fi­ca­tions eas­ier and faster for clients.  This solu­tion will have advanced fea­tures that will auto­mate clas­si­fi­ca­tions, increase accu­racy of reports and save hun­dreds or thou­sands of hours of your time.

The Solu­tion

Part 1 — Cam­paign Gen­er­a­tion Tool

This is a small light­weight tool that any­one in your com­pany can use.  Even part­ners or con­sult­ing firms out­side of your com­pany can use the tool.  The idea is sim­ple; when some­one needs to gen­er­ate a cam­paign ID it can take any­where from 10 min to 30 min to gen­er­ate a sin­gle cam­paign ID and upload the clas­si­fi­ca­tion data.  So we built a light­weight desk­top appli­ca­tion any user can quickly enter in a cou­ple pieces of infor­ma­tion and gen­er­ate the cam­paign ID auto­mat­i­cally.  What used to take 15 min on aver­age will now take 15 sec­onds, not to men­tion the tool auto­mat­i­cally uploads the clas­si­fi­ca­tion infor­ma­tion to Site­Cat­a­lyst so you don’t need to worry about it.


  • Abil­ity to quickly cre­ate cam­paign IDs.
  • Auto­mat­i­cally upload cam­paign clas­si­fi­ca­tion infor­ma­tion to Site Catalyst.
  • For use by any­one who needs to cre­ate cam­paign IDs.

Part 2 — Clas­si­fi­ca­tion Man­age­ment System

The clas­si­fi­ca­tion man­age­ment sys­tem is the heavy lift­ing tool that is designed to be used by your ana­lysts.  The tool is designed to pull down clas­si­fi­ca­tion infor­ma­tion from SAINT and give the ana­lyst an inter­face to quickly man­age all clas­si­fi­ca­tion infor­ma­tion.  For exam­ple, the ana­lyst can quickly pull down the prod­ucts clas­si­fi­ca­tion infor­ma­tion and iden­tify which prod­ucts are not clas­si­fied.  The ana­lyst can also see which prod­ucts might be miss­ing infor­ma­tion such as the manufacturer.

There are also advanced server side fea­tures that are part of the Clas­si­fi­ca­tion Man­age­ment Sys­tem.  You will be able to setup rules inside the sys­tem that can run on a daily, weekly or monthly basis.  These rules can auto-classify your data, sav­ing you hun­dreds of hours a year.  This is one of the most excit­ing fea­tures of the entire system!


  • Abil­ity to down­load clas­si­fi­ca­tion data from SiteCatalyst
  • Fil­ter clas­si­fi­ca­tion data for quick and easy editing
  • Bulk update data with rules that run in the sys­tem or server side.

The Ben­e­fits

If the ben­e­fits are not clear already then let’s do some sim­ple math.

A smaller com­pany can eas­ily spend 2 to 4 hours a week cre­at­ing and man­ag­ing clas­si­fi­ca­tion data. Let’s esti­mate that an ana­lyst costs a com­pany about $100/hour.

(4 hours a week) x (52 weeks in a year) x ($100/hour) = $20,800/year

These num­bers are for a smaller com­pany, I talk to com­pa­nies on a reg­u­lar basis that eas­ily spend over 10 hours a week deal­ing with clas­si­fi­ca­tion data.  These larger com­pa­nies can (and have) saved hun­dreds of thou­sands of dol­lars when they find a way to man­age their clas­si­fi­ca­tion data.

The above cal­cu­la­tion does not take into con­sid­er­a­tion the best part!  The ana­lysts now have hun­dreds of extra hours to do what they do best, make the com­pany more money!

We Want You

We have built an Alpha ver­sion of the solu­tion and we need pre-production clients to help us define all the final fea­tures and prove there is client inter­est in this solution.

As a thank you for help­ing us build the solu­tion and being a pre-production client, we will offer the solu­tion to you at a huge discount.


  • Spend more than 2 hours a week man­ag­ing clas­si­fi­ca­tion data.
  • Have over 4 peo­ple who need to gen­er­ate cam­paign codes
    • Note: if you are cur­rently email­ing a sin­gle per­son and hav­ing them gen­er­ate cam­paign codes then the num­ber above is for any­one who needs to use the code not the sin­gle per­son who gen­er­ates the code.

What to do next?

If you are inter­ested in becom­ing a pre-production client then email me directly ( pearce (at) adobe​.com) with the fol­low­ing information.

  • Your name
  • Your company
  • Why you are inter­ested in this solution
  • What fea­tures you are most inter­ested in.

The team will review each appli­ca­tion.  If you qual­ify to be a pre-production client then we will setup a call to dis­cuss more specif­i­cally the solu­tion and fea­tures you are most inter­ested in.

As always, post your com­ments or e-mail me at Pearce (at) adobe​.com.  It is your com­ments and e-mails that keep me post­ing and give me ideas for future posts.

Jason Egan
Jason Egan

Pearce, you should have NO problem proving that there's a client interest in this solution. Being a consultant and having been on the analyst-side being the one that maintained a ton of SAINT spreadsheets, this is a much needed solution that will make a ton of Omniture customers very happy. Classifications in general have always been a differentiator for SiteCatalyst compared to other analytics platforms, and extended it in this way will only help you further extend that feature gap between you and your competitors. My only requirements (hopes) for such a solution would be: 1. The ability to parse a string and split it at a delimiter to place into different classifications 2. Basic if/else rules similar to what works now for SiteCatalyst 15's processing rules. 3. The ability to create Regex-based rules for the more advanced users of the tool 4. If this is an app, the ability to sync on a regular basis with a locally or networked-stored SAINT mapping file when rules can't classify something based on a string value (like product IDs) 5. Integration with the SAINT classifications of the Marketing Channel report (or any other Omniture solutions that can/will have SAINT classifications). 6. The ability to create/edit/delete classifications from within the tool, as opposed to having to go into the admin console Also, I'm on the SiteCatalyst CAB, and have been hounding those guys for a couple of years for a solution like this :) Proof again that you guys listen to your customers and let them drive the direction of your product road map.