Summit 2011: Tackling top industry issues at MindMeld

We’re kick­ing off Omni­ture Sum­mit next week with our third annual Mind­Meld event— bring­ing together top thought lead­ers and lumi­nar­ies in online ana­lyt­ics, site opti­miza­tion and online adver­tis­ing to share views on the future of mar­ket­ing. We all real­ize how much the dig­i­tal mar­ket­ing indus­try is chang­ing— this is a forum where together we can shape the debate on issues that are impor­tant to the con­tin­ued growth of the over­all dig­i­tal mar­ket­ing indus­try beyond web analytics.

At this year’s Mind­Meld, indus­try experts from lead­ing com­pa­nies such as Extra Space Stor­age, AOL Inc., Dav​eR​am​sey​.com, and Intuit will dis­cuss sev­eral issues that have the most oppor­tu­nity to pos­i­tively impact busi­ness and will address and shape solu­tions to the fol­low­ing key issues:

· Per­son­al­iza­tion — Is online per­son­al­iza­tion achiev­able and is it worth the cost and risk?

· Online Adver­tis­ing — What are the key issues to achieve the touted promises of one-to-one con­ver­sa­tions, rel­e­vant offers, and com­pelling ROI as the mar­ket changes from buy­ing impres­sions to audiences?

· Pri­vacy — How should we approach pri­vacy as con­sumer trust, self-regulation and loom­ing leg­is­la­tion are rad­i­cally alter­ing dig­i­tal marketing?

Mind­Meld offers indus­try thought lead­ers and experts an open forum to dis­cuss the major trends and issues that are rapidly rev­o­lu­tion­iz­ing the dig­i­tal mar­ket­ing indus­try. We’re thrilled to bring together the best minds in dig­i­tal mar­ket­ing to explore and define where the indus­try is head­ing, so pro­fes­sion­als can stay one step ahead of key trends.

Mind­Meld will be held on Tues­day, March 8 prior to the Adobe Omni­ture Sum­mit 2011 open­ing on Wednes­day, March 9.

Adobe Omni­ture Sum­mit 2011 is one of the largest com­mu­ni­ties of online mar­ket­ing pro­fes­sion­als. This year’s con­fer­ence in Salt Lake City will fea­ture break­out ses­sions from some of the top online brands includ­ing Ford Motor Co., NBC Uni­ver­sal, Vir­gin Amer­ica, Ora­cle, Sprint, Scot­trade, and Colum­bia Sports­wear.

For more infor­ma­tion about Mind­Meld, please e-mail mindmeld@​adobe.​com.