Dat­ing back to the mid-1800s, The Econ­o­mist con­tin­ues to be rec­og­nized as one of the world’s most promi­nent and trusted weekly publications—attracting seven mil­lion unique vis­i­tors per month to approx­i­mately 20 online chan­nels. Using Adobe Dig­i­tal Mar­ket­ing Suite solu­tions, the award-winning pub­li­ca­tion is uncov­er­ing addi­tional oppor­tu­ni­ties to boost rev­enue poten­tial across all of its properties.

Rhoda Ing­ber­man, direc­tor of cus­tomer insights for The Econ­o­mist dis­cussed the impact of Adobe solu­tions say­ing, “Adobe Dig­i­tal Mar­ket­ing Suite, paired with the exper­tise offered by Adobe Con­sult­ing, has helped mag­nify the suc­cesses we can achieve. It’s so impor­tant to have a great web ana­lyt­ics part­ner like Adobe and lever­age that part­ner­ship to keep you in top form.”

For instance, Adobe Dig­i­tal Mar­ket­ing Suite solu­tions revealed extremely engaged user seg­ments to The Econ­o­mist, which empow­ered the com­pany to develop addi­tional spon­sor­ship oppor­tu­ni­ties. And, the web met­rics enabled by Adobe solu­tions have decreased monthly report­ing efforts by one third. More recently, The Econ­o­mist is using Adobe solu­tions to gain deeper under­stand­ing of cus­tomer activ­i­ties on mobile plat­forms and social media sites, and then lever­ag­ing this knowl­edge to cre­ate expe­ri­ences that increase reader engage­ment through these chan­nels. To learn more about The Econ­o­mist and its use of Adobe Dig­i­tal Mar­ket­ing Suite solu­tions, click here: http://​adobe​.ly/​K​I​Z​l04.

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