Recently, I vis­ited a new client that was in the process of deploy­ing Site­Cat­a­lyst 15. While the com­pany was new to Adobe Site­Cat­a­lyst, most of the ana­lyt­ics team had pre­vi­ous expe­ri­ence with Site­Cat­a­lyst 14 at other firms. When they asked me what was new in Site­Cat­a­lyst 15, I real­ized there wasn’t really a mas­ter list of all its new fea­tures avail­able online. While there are a lot of dif­fer­ent blog posts on its fea­tures, you could eas­ily miss some­thing in Site­Cat­a­lyst 15 that could be ben­e­fi­cial to your team or orga­ni­za­tion. What good is a great fea­ture if you don’t know about it?

Ben Gaines did a good post on five hid­den gems in Site­Cat­a­lyst 15, but I think there are still many other fea­tures that shouldn’t be over­looked. As a result, I thought it would be help­ful to sum­ma­rize all of SiteCatalyst’s new fea­tures (with updates from sub­se­quent point releases) in one cen­tral place with links to rel­e­vant blog posts. I’ve orga­nized the updates and new fea­tures so that it’s eas­ier to digest the changes that have been intro­duced with Site­Cat­a­lyst 15.

Seg­men­ta­tion

  1. Cus­tom seg­ments (new): Pre­vi­ously you needed to rely on DataWare­house reports or Adobe Dis­cover to cre­ate and explore advanced seg­ments. With Site­Cat­a­lyst 15, one of the major enhance­ments was the abil­ity to build and use advanced cus­tom seg­ments in Site­Cat­a­lyst.   
  2. Pre-configured seg­ments (new): In Site­Cat­a­lyst 15, you have a num­ber of pre-configured seg­ments which can be applied to var­i­ous Site­Cat­a­lyst reports. For exam­ple, basic seg­ments such as vis­its from paid search, sin­gle page vis­its, vis­its from mobile devices, etc. can be used to fil­ter reports.
  3. Suite seg­ments (new): With Site­Cat­a­lyst 15, you can now use suite seg­ments, which are com­mon seg­ments found across other prod­ucts in the Dig­i­tal Mar­ket­ing Suite (Site­Cat­a­lyst, Dis­cover, and Test&Target). For exam­ple, you have suite seg­ments for non-purchasers/purchasers, first-time vis­its, vis­its from social sites, vis­its from Face­book, etc.

Met­rics

  1. Report-level default met­rics (new): It’s sim­ple in Site­Cat­a­lyst 15 to assign default met­rics to spe­cific reports. If you’re a Site­Cat­a­lyst admin­is­tra­tor, you add the met­rics you want to a report and then click Add Met­rics > Set as Default.
  2. Bounce rate (new): You could build a cal­cu­lated met­ric for bounce rate in pre­vi­ous ver­sions of Site­Cat­a­lyst. How­ever, with Site­Cat­a­lyst 15, it is now a stan­dard met­ric on the Pages report along with Bounces (sin­gle hit vis­its with no page interaction).
  3. De-duplicated vis­its and vis­i­tors in SAINT clas­si­fi­ca­tions (updated): Prior to Site­Cat­a­lyst 15, clas­si­fi­ca­tions summed totals for vis­i­tors or vis­its. Now, clas­si­fi­ca­tion val­ues are cor­rectly de-duplicated for grouped items.
  4. De-duplicated suc­cess met­rics for mer­chan­dis­ing eVars (updated): Site­Cat­a­lyst 15 de-duplicates orders for mer­chan­dis­ing eVars so that mer­chan­dis­ing cat­e­gories are only cred­ited for one order if two or more prod­ucts were pur­chased from the same cat­e­gory in a sin­gle transaction.
  5. Traf­fic met­ric avail­abil­ity (updated):  In pre­vi­ous ver­sions of Site­Cat­a­lyst, you had page views, vis­its, and unique vis­i­tors on spe­cific, traffic-related reports. Now they’re more gen­er­ally avail­able across var­i­ous reports as stan­dard met­rics.
  6. Time spent met­rics (updated): Pre­vi­ously, time met­rics were based on time­stamps from page view server calls as opposed to page inter­ac­tions such as cus­tom links, exit links, video views, etc. Now, the time­stamps of these non-page view server calls are used to cal­cu­late more accu­rate time metrics.
  7. Unique vis­i­tors (updated): In Site­Cat­a­lyst 15, the unique vis­i­tors rep­re­sents unique vis­i­tors for the time period of the report rather than a sum of daily unique visitors.
  8. Vis­its for non-cookied vis­i­tors (updated): Now all vis­i­tors, regard­less of cookie accep­tance, are included in vis­its counts and pathing data. In Site­Cat­a­lyst 14, site vis­i­tors who do not accept per­sis­tent cook­ies via their browser were not included in the vis­its total.

Analy­sis

  1. Full sub­re­la­tions (updated): You now have full sub­re­la­tions for all con­ver­sion (eVar) reports. You’re not able to nest mul­ti­ple break­downs like you can in Dis­cover, but you do have the flex­i­bil­ity to per­form a sin­gle break­down of any two con­ver­sion reports in Site­Cat­a­lyst 15.
  2. Uniques exceeded / high car­di­nal­ity (updated):  Pre­vi­ously, when a Site­Cat­a­lyst report received more val­ues than its unique val­ues limit (typ­i­cally 500,000 val­ues), the rest of the val­ues would be grouped under “Uniques Exceeded.” If a high-traffic value occurred after the thresh­old was met it would be thrown into the Uniques Exceeded bucket and only vis­i­ble in DataWare­house. In Site­Cat­a­lyst 15, the Uniques Exceeded algo­rithm was updated to avoid “big rocks” from falling into the Uniques Exceeded bucket.

Dash­boards

  1. Dash­board look-and-feel (updated): Dash­boards in Site­Cat­a­lyst 15 received some sub­tle enhance­ments so that the size of the reportlets could be increased (less white space). The GeoSeg­men­ta­tion reportlets are now inter­ac­tive as you can hover over a country/state to see its total count.
  2. Dash­board work­flow (updated): In Site­Cat­a­lyst 15, you have the option to start with either a 2×2 or 3×2 for­mat (in 14, 3×2 was the default). You also have more quick access to edit­ing options in Site­Cat­a­lyst 15.
  3. Dash­board fil­ter options (new): You can now apply seg­ments or change date ranges on the fly for indi­vid­ual reportlets or an entire dashboard.

Reports

  1. Site­Cat­a­lyst Visu­al­ize for iPad (new): A new iPad app was cre­ated so that clients can view their Site­Cat­a­lyst 15 on this pop­u­lar tablet device. With this new app, users can explore var­i­ous trend reports and lever­age the “multi-touch” capa­bil­i­ties of the iPad to zoom and focus on spe­cific data points within the last 90 days (free down­load from the iTunes store).
  2. Key met­rics report (new): This report enables you to trend mul­ti­ple met­rics at the same time in a sin­gle graph. You have the abil­ity to nor­mal­ize the val­ues to observe pat­terns for met­rics with dif­fer­ent scales.
  3. Rollup report suite (now avail­able in v15): When Site­Cat­a­lyst 15 first came out it didn’t include sup­port for rollup report suites, but in ver­sion 15.4 rollups are now sup­ported. Rollup report suites aggre­gate data from mul­ti­ple report suites in a sin­gle sum­mary report suite.
  4. Mobile car­rier report (new): Found within Vis­i­tor Pro­file > Tech­nol­ogy, you can see what mobile provider (Ver­i­zon, Voda­fone, T-Mobile, etc.) that your vis­i­tors were using when they accessed your site through a mobile device. This was added with the ver­sion 15.4 release.
  5. Con­nec­tion types report (updated): Found within Vis­i­tor Pro­file > Tech­nol­ogy, this report now includes a “Mobile Car­rier” cat­e­gory for how peo­ple are con­nect­ing to the Internet.

Note: With the 15.3 release, sev­eral reports from Site­Cat­a­lyst 14 were re-introduced into ver­sion 15 (Pathfinder, full paths, path length, orig­i­nal entry page, days before first pur­chase, all search page rank­ing, pages not found).

Imple­men­ta­tion

  1. List eVars (new): In Site­Cat­a­lyst 14, you have List Props which cap­ture mul­ti­ple val­ues in a delim­ited list. In Site­Cat­a­lyst 15, you now have List eVars which allow you to cap­ture lists and tie them to con­ver­sion met­rics instead of just traf­fic met­rics. For exam­ple, you can cap­ture all of the search refine­ments used on a sin­gle search (brand, price, size, etc.) and tie them to con­ver­sion or revenue.
  2. Con­text data vari­ables (new): Intro­duced in the 15.3 release, con­text data vari­ables enables your devel­op­ers to assign val­ues to friendly s.contextData vari­ables (e.g., s.contextData[‘section’]=”sports”) that can be later assigned via pro­cess­ing rules to spe­cific eVars, s.props, and events. Your devel­op­ers no longer have to be bur­dened with what value goes into which eVar.
  3. Pro­cess­ing rules (new): Intro­duced with the 15.3 release, pro­cess­ing rules can be used for pre-processing data before it is passed into Site­Cat­a­lyst. For exam­ple, the rules can be used for sim­ple pat­tern match­ing, con­cate­nat­ing val­ues, and detect­ing val­ues in the URL or query string. Pro­cess­ing rules are used in con­junc­tion with the new con­text data vari­ables to assign the val­ues to spe­cific Site­Cat­a­lyst vari­ables. Think of these rules as VISTA-Lite.  

Usabil­ity

  1. Report search box (new): In Site­Cat­a­lyst 15, you have the abil­ity to search for reports rather than just rely­ing on the menu nav­i­ga­tion. For exam­ple, you can search for “prod­uct find­ing meth­ods” to find the cor­re­spond­ing report in SiteCatalyst.
  2. Site overview dash­board (new): Site­Cat­a­lyst fea­tures a pre-configured dash­board that dis­plays sum­mary data unless it has been over­rid­den by another cus­tom land­ing dash­board or report. This overview report pro­vides a quick snap­shot of what’s hap­pen­ing on your website.

Admin­is­tra­tion

  1. Bot fil­ter­ing and report­ing (new): In Site­Cat­a­lyst 15.3, you gained the abil­ity to fil­ter out com­monly known bots and spi­ders (as defined by IAB) as well as any cus­tom bots/spiders from your Site­Cat­a­lyst reports. This new fea­ture is found in the Admin Con­sole. When you select a report suite, choose Edit Set­tings > Gen­eral > Bot Rules.
  2. Report suite-specific cal­en­dar events (updated): Cal­en­dar events are spe­cial com­ments that can be added to spe­cific dates in reports to notify users of pro­mo­tions, site per­for­mance issues, or other con­tex­tual events that may have impacted the data. Pre­vi­ously, cal­en­dar events were assigned at the company-level across all report suites. Now you can set cal­en­dar events that are report suite-specific.
  3. Log in as user (new): Admin users have the abil­ity to log into Site­Cat­a­lyst as their non-admin users with­out need­ing the users’ passwords.

Phew! If you made it to the end of this blog post, you’re a hard­core Site­Cat­a­lyst user. I hope this sum­mary of the new and updated Site­Cat­a­lyst 15 fea­tures was help­ful. As future point releases come out for Site­Cat­a­lyst 15, I intend to update this post.

Fol­low me on Twit­ter at @analyticshero.

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