Sum­mit 2011 is only a cou­ple weeks away and things are get­ting excit­ing here. With many big announce­ments being made this is going to be one excit­ing conference.

First you will be excited to know that I am going to be pre­sent­ing in two ses­sions this year.

Automat­ing Mar­ket­ing Activ­i­ties with Online Mar­ket­ing Suite Plat­form APIs

In this ses­sion I am going to explain to you how you can save your com­pany hun­dreds of thou­sands of dol­lars by automat­ing repeated mar­ket­ing tasks.  I will also give you insider secrets of how the API works and infor­ma­tion that will help you to rapidly develop sys­tems and tools to help your com­pany meet their goals.

The guest speaker will be Dan Davis, VP of Soft­ware Devel­op­ment for Build​.com. Dan will talk about the prob­lems his com­pany faced and how he used the APIs to opti­mize mar­ket­ing activ­i­ties and save his com­pany hun­dreds of thou­sands of dollars.

Imple­men­ta­tion of Social Mea­sure­ment via Site­Cat­a­lyst Tags

Social media is big and track­ing social media is com­plex.  There are many meth­ods to gather social media data but they are not as straight­for­ward as tag­ging a web­page.  In this ses­sion I will team up with Steve Wirig, Social Media Con­sul­tant, and guide you through get­ting data from social sites and mak­ing informed deci­sions based on that data.  This ses­sion is going to be very pop­u­lar, so you might want to show up a few min­utes early as we might end up with stand­ing room only!

The guest speaker will be Stephanie Tay­lor, Online Mar­ket­ing and Social Media Man­ager for Vail Resorts.  Stephanie will talk about the suc­cess her com­pany has had with track­ing social media and the deci­sions they have made to improve their pres­ence in the social media space.

Who should attend?

These two ses­sions are advanced tech ses­sions. I do not want to scare any­one away because every­one who attends will get good infor­ma­tion from the ses­sions. How­ever, if you are a pro­gram­mer, tech savvy, or a man­ager in charge of orga­niz­ing marketing/analytics actives then these ses­sions are tar­geted for you.

Other posts you might be inter­ested in:

Call to Action:

We want to hear what you would like us to cover in these ses­sions.  If you have ideas or insights or ques­tions post a com­ment or e-mail me at Pearce (at) adobe​.com.  This will help us to cre­ate ses­sions that give you the infor­ma­tion you want to hear.