Designing the user experience at Magaseek is now deeply rooted in data because the fashion e-retailer discovered that usability and profitability are deeply linked. With reports from Adobe Analytics and results from Adobe Target in Adobe Marketing Cloud, Magaseek has increased annual sales by ¥40 million.

“Using Adobe Analytics, we can determine the effects of banners, overall site conversion, and whether search is functioning properly. Using this information, we can develop insights to improve the websites,” says Mariko Azuma, direction team leader, UX design department, Magaseek.

Data is also enhancing internal collaboration at Magaseek. Clear metrics from Adobe Marketing Cloud have improved communication and strategy development, which makes the whole company more proactive.