Design­ing the user expe­ri­ence at Mag­a­seek is now deeply rooted in data because the fash­ion e-retailer dis­cov­ered that usabil­ity and prof­itabil­ity are deeply linked. With reports from Adobe Ana­lyt­ics and results from Adobe Tar­get in Adobe Mar­ket­ing Cloud, Mag­a­seek has increased annual sales by ¥40 million.

Using Adobe Ana­lyt­ics, we can deter­mine the effects of ban­ners, over­all site con­ver­sion, and whether search is func­tion­ing prop­erly. Using this infor­ma­tion, we can develop insights to improve the web­sites,” says Mariko Azuma, direc­tion team leader, UX design depart­ment, Magaseek.

Data is also enhanc­ing inter­nal col­lab­o­ra­tion at Mag­a­seek. Clear met­rics from Adobe Mar­ket­ing Cloud have improved com­mu­ni­ca­tion and strat­egy devel­op­ment, which makes the whole com­pany more proac­tive.  http://​adobe​.ly/​1​m​9​Y​5oS

0 comments