I’ve had a num­ber of ques­tions recently from cus­tomers ask­ing how to val­i­date mobile appli­ca­tion ana­lyt­ics imple­mented using Omni­ture App Mea­sure­ment Libraries. Depend­ing on the sit­u­a­tion, there are a num­ber of meth­ods which can be used to val­i­date and debug ana­lytic imple­men­ta­tions in native mobile apps. The details in this post are fairly tech­ni­cal so if you’re not the per­son respon­si­ble for val­i­dat­ing your app ana­lyt­ics, you should pass on the fol­low­ing details to the lead respon­si­ble for validation.

Four com­mon meth­ods for cap­tur­ing ana­lyt­ics requests from mobile apps were con­tributed for this post by Shawn Austin [Client­Care], Sam Kut­tler [Client­Care], and Carl Sandquist [Omni­ture Con­sult­ing Services]:


Requests trig­gered by App Mea­sure­ment libraries can be exam­ined from within the devel­op­ment or sim­u­la­tor envi­ron­ment. The fol­low­ing exam­ple uses syn­tax spe­cific to the iPhone but the method­ol­ogy is very sim­i­lar for Android, Black­berry, and Symbian.

Pros: Debug­ging inte­grated within the devel­op­ment envi­ron­ment
Cons: Requires source code and famil­iar­ity with native code

  1. Place track­ing code appro­pri­ately within the iPhone appli­ca­tion (as described in the App­Mea­sure­ment for iPhone imple­men­ta­tion guide). Since debug­ging out­put needs to be exposed to the devel­op­ment work­sta­tion, you will link to the libOmnitureAppMeasurement-iPhoneSimulator.a library (as opposed to the libOmnitureAppMeasurement-iPhoneDevice.a).
  2. Enable debug­Track­ing (debug­Track­ing = YES). Typ­i­cally this is done after the “s” instance has been declared. Here’s an exam­ple:

    - (void)applicationDidFinishLaunching:(UIApplication *)appli­ca­tion {
    OMApp­Mea­sure­ment * s = [OMApp­Mea­sure­ment getInstance];
    s.account = @“reportsuite”;
    s.debugTracking = YES; //prints debug requests in con­sole
    s.pageName = @“iPhone App Test”;
    s.dc = @“122”;
    [s track];

  3. Save the file.
  4. Within the Xcode appli­ca­tion open the Con­sole win­dow (Run > Console).
  5. Run the iPhone Appli­ca­tion (Run > Run)—the iPhone Sim­u­la­tor should launch. HTTP requests to Omni­ture should appear within the Con­sole win­dow as appro­pri­ate actions (per the coder’s design) are taken within the iPhone application.

[update] Note: you can val­i­date requests on an actual device by com­pil­ing and run­ning the appli­ca­tion on a device con­nected to your devel­op­ment machine. Requests may be viewed in the console.

Proxy Server

By con­fig­ur­ing WiFi proxy set­tings on your mobile device and using a packet snif­fer on another com­puter attached to the same net­work, you can watch http/https requests made by the appli­ca­tion, includ­ing requests sent by the App Mea­sure­ment libraries.

Pros: Quick to set up, exposes mea­sure­ment behav­ior on actual device
Cons: May not work for all net­work con­fig­u­ra­tions (e.g. WiFi and LAN must be on same sub­net), not all mobile devices sup­port proxy set­tings (e.g. older ver­sions of Android).

  1. Down­load and install soft­ware with packet sniff­ing and proxy server capa­bil­i­ties. Our exam­ple below demon­strates Charles but a num­ber of other soft­ware pack­ages are avail­able with sim­i­lar functionality.
  2. Con­nect your mobile device and your work­sta­tion to the same WiFi net­work. You may want to dis­able the “mobile net­work” radio to ensure your mobile device is con­nect­ing exclu­sively through WiFi.
  3. Deter­mine your computer’s IP address on the local net­work. This can be done on a win­dows machine by choos­ing Start > Run > type in “cmd”, click OK (a com­mand win­dow should pop up), type ’ ipcon­fig’ at the com­mand prompt and hit Enter—resulting out­put includes your computer’s IP Address
  4. Open Charles, choose Proxy > Proxy Set­tings and make sure “Enable trans­par­ent HTTP prox­y­ing” is checked. You should also note the port (8888 in this case).
  5. charles proxy settings

  6. Con­fig­ure proxy set­tings on your mobile device to use the same IP address as your desk­top and the same port set in Charles. To per­form these steps on the iPhone:
    1. Go to Set­tings > Wi-Fi and tap the blue arrow next to your WiFi connection.
    2. Scroll to the bot­tom of the WiFi Con­nec­tion set­tings and tap “Man­ual” under HTTP Proxy.
    3. Type in your computer’s IP address for the Server (as recorded in Step 3) and port spec­i­fied in Charles (8888 in this case). When you are done it should look some­thing like the following:
  7. iphone proxy

  8. Launch the appli­ca­tion you wish to val­i­date or debug—you should see pack­ets appear­ing in Charles from your mobile device.

Note: If you need to exam­ine mea­sure­ment for secure requests, fol­low these instruc­tions for sniff­ing secure pack­ets.

Vir­tual WiFi Access Point

Turn your desk­top into a Wi-Fi Access Point using the wire­less card to cre­ate the hot spot and the hard-wired con­nec­tion for inter­net access. Once your mobile device con­nects to the WiFi Access point, you can mon­i­tor the inter­net traf­fic going through your desk­top using a net­work packet sniff­ing utility.

Pros: Easy to set up, works for any mobile device that can con­nect via WiFi
Cons: Hard­ware require­ments (need a PC with Win­dows 7 or a Mac), requires com­puter with both WiFi and LAN

Cre­ate WiFi Access Point in Win­dows 7:

  1. Down­load and install soft­ware with WiFi shar­ing capa­bil­i­ties. Our exam­ple below demon­strates Con­nec­tify but a num­ber of other solu­tions are also avail­able. Con­nec­tify sup­ports most wire­less cards but you may wish to ver­ify your card will work prior to the install. The­o­ret­i­cally, con­nec­tion shar­ing can be done with­out addi­tional soft­ware like Con­nec­tify in XP or Win­dows 7 by con­fig­ur­ing a Wire­less Net­work Con­nec­tion; how­ever, in prac­tice the con­nec­tion tends to be very flaky if it works at all.
  2. Con­fig­ure a new wire­less con­nec­tion in Connectify—you’ll need to spec­ify the net­work name (“Wi-Fi Name”) and pass­word, choose “Access Point” for the Mode, and choose “Local Area Con­nec­tion” (the hard-wired inter­net con­nec­tion) for “Inter­net”. If you don’t have “Access Point” as an avail­able option, then your wire­less card is prob­a­bly not sup­ported by Connectify.
  3. Once your set­tings have been spec­i­fied, choose the “Start Hotspot” option, and your net­work should be cre­ated and become vis­i­ble to the mobile device within a few seconds.

Cre­ate WiFi Access Point in Mac OS X:

  1. Enable “Inter­net Shar­ing” in order to broad­cast as a Wi-Fi net­work and become vis­i­ble to the mobile device. Go to Sys­tem Pref­er­ences -> Shar­ing and choose “Inter­net Shar­ing” (but don’t actu­ally check the box yet), then click the “Air­Port Options” but­ton in the lower right:
  2. mac connection sharing step 1

  3. Select a net­work name and choose a pass­word (this will be the net­work that we will con­nect the mobile device to):
  4. mac connection sharing step 2

  5. Click “OK” to return to the pre­vi­ous win­dow. Select the check­box next to “Inter­net Shar­ing” to acti­vate the new net­work. You should see “Inter­net Shar­ing: On” like in the image below:
  6. mac connection sharing step 3

Con­fig­ure Net­work Packet Sniff­ing Utility:

  1. Now the WiFi net­work is set up, con­fig­ure your mobile device to con­nect to this new Access Point. Select the new net­work from the list of avail­able net­works on the mobile device and then enter in the pass­word used when con­fig­ur­ing the net­work. You can ver­ify inter­net is work­ing on the mobile device by brows­ing the web.
  2. Next, we’ll need to down­load and install a net­work packet sniff­ing util­ity. The fol­low­ing exam­ple uses Wire­shark. In Win­dows 7, the install was straight­for­ward and Wire­shark worked the first time I opened it. The Mac ver­sion of Wire­shark was not as easy to install (Wire­shark did not rec­og­nize any of my net­work inter­faces at first). If you are doing a Mac install of Wire­shark, be sure to first read and fol­low the direc­tions in the “Read Me First” text file (that comes bun­dled with the down­load). Once those changes had been made, fur­ther con­fig­u­ra­tion still had to be com­pleted (see this guide); but ulti­mately I was able to get Wire­shark installed on MAC.
  3. Open Wire­shark. On the ini­tial screen, choose “Cap­ture Options”, or the menu item Cap­ture -> Options.
  4. For the “Inter­face”, choose your wire­less net­work adapter. Also, make sure the promis­cu­ous mode check­box is enabled. Click “Start”:
  5. wireshark config

  6. You should now see a screen con­tain­ing all Net­work Traf­fic pass­ing through the wire­less adapter. To iso­late just the Omni­ture requests, add the fol­low­ing Fil­ter: http.request.uri con­tains “/b/ss/”.
  7. wireshark packets

  8. As the screen­shot shows, the fil­ter now dis­plays only Omni­ture packets.


If none of the above meth­ods work for you, you can mod­ify your net­work con­fig­u­ra­tion by adding a hub to pro­vide vis­i­bil­ity to all the requests sent on the sub­net below the hub.

Pros: Allows vis­i­bil­ity into net­work requests when other meth­ods can’t be used
Cons: May need to pur­chase a hub (for this exam­ple, a dynax DX-EHB4 was pur­chased from Best­Buy for $25 USD)

  1. Add a hub to your wire­less net­work. The com­puter you will be using to mon­i­tor requests and the wire­less router your mobile device will be using to con­nect over WiFi should both be plugged into the hub.
  2. Fol­low the instruc­tions above to set up and con­fig­ure Net­work Packet Sniff­ing Utility.

Note: if the hub method doesn’t work in your sit­u­a­tion, Wire­shark has doc­u­mented a num­ber of addi­tional Eth­er­net packet cap­ture con­fig­u­ra­tions.

I can see the Omni­ture requests, now what?

Now you’re able to see the ana­lyt­ics requests, you’ll want to val­i­date mea­sure­ment is occur­ring at key usage mile­stones (e.g. app launch, screen view, etc.) and that the proper vari­ables are set at these mile­stones. As you review the requests, you’ll want to ref­er­ence one of the man­u­als below which map query para­me­ters back to Omni­ture variables:

  • Site­Cat­a­lyst > Help > Sup­port­ing Docs > Man­u­als > Site­Cat­a­lyst Imple­men­ta­tion (sec­tion 6.1.3 and 6.1.4)
  • Site­Cat­a­lyst > Help > Sup­port­ing Docs > Man­u­als > Mobile Device Mea­sure­ment (sec­tion A.5)

Is there any way to test the omniture events automatically.

Example: I have an app that fires omniture calls I am snooping it through charles instead of manually validating the parameters. I want to validate the parameters automatically.


This mobile application measurement implementation post must have been a boon for those who understood the technical details of the post as it really gave a lot of ways and methods to capture analytic requests from mobile apps which would have been of great use to them!! It’s not always that we get such detailed and illustrated posts which helped you to understand and follow the directions which you can follow and put into practice immediately!!Fertomid forcertain female infertility and used to treat conditions prescribed by your doctor. fertomid

Ben Achiary
Ben Achiary

Guys, It seems that Android recent OS is now including proxy options. You might want to update this post with this information. Regards Ben


Really nice tutorial, this is exactely what I needed. Thanks for your help

curse de cai
curse de cai

Huge thanks a lot for such a wonderful information about how to validate mobile application analytics implemented using Omniture App Measurement Libraries. I was actually looking for these information for quite a long time and i believe i have landed at the right page. I really liked your ways of expressing thoughts. You write too well. Moreover your article contains some worthy information which i guess will help lot of people. Thanks a lot one more time for publishing these nice posts and keep up publishing ones in the future too.

alert one
alert one

This mobile application measurement implementation post must have been a boon for those who understood the technical details of the post as it really gave a lot of ways and methods to capture analytic requests from mobile apps which would have been of great use to them!! It’s not always that we get such detailed and illustrated posts which helped you to understand and follow the directions which you can follow and put into practice immediately!!


How and where can I see the values sent by the iPhone app in the Adobe Sitecatalyst? Where I can see the reports containing the values I sent? Also s.account = "myaccount" Is that the same as my username?Company? Thanks!

Szilveszter Molnar
Szilveszter Molnar

We can subscribe to handle all http:// - or any other url schemes traffic by using NSURLProtocol. This way we can unit test the omniture traffic ;)

Ed Hewett
Ed Hewett

Thanks Ben--I've updated the post. My current device (running Android 2.3.4) does support proxy settings.

Ed Hewett
Ed Hewett

Andreas--the values you send will be represented in the corresponding reports. For example, values passed in the pageName variable will show up in the "Site Content > Pages" report in SiteCatalyst V14. The value specified in s.account is the "report suite id" or reporting bucket you wish to send data to. You can find the id for a report suite by (1) logging in to SiteCatalyst (2) click "Admin - Report suites" in the top right corner of the screen (3) a list of report suites for your company will be listed with the "Report Suite Id" and the "Site Title" (4) the value which should be placed in s.account is the "Report Suite Id" Note: I generally recommend customers use a unique report suite for each app.