Important Note: This issue only affects people using the Facebook feature known as the Facebook Social Plugins. The issue is not caused by Omniture or Adobe code it is an inherent issue caused by the design of the Facebook Social Plugins. These are not Omniture or Adobe plugins, so if you are not using these Facebook tools then you do not need to worry.
If your company is using Facebook social plug-ins you might have issues with your analytics data. Depending on the plug-in, if you don’t take action to fix the issue then you will start to receive an artificial inflation of facebook referring traffic and an increase in pageviews.
Some facebook social plug-ins redirect when a user interacts with the plug-in. The redirect goes to facebook and quickly lands the user back onto your site. The redirect does not pass the referrer through so your traffic sources report will show that the visit originated from facebook and overwrite the correct campaign or traffic source that brought the user to your site. So your traffic sources reporting will be significantly erroneous.
Plug-ins that may be affected:
- Activity Feed
- Like Button
How to get the VISTA solution:
You can go to the Adobe Engineering Services Solution Portal and request more information. Once you do that we will get the request and respond back to you with the next steps within a few days. You can also contact your Account Manager or any one of your contacts at Adobe and they should be able to point you in the right direction.
Other posts you might be interested in:
- Cross Visit Participation – Empowering You To Make Better Decisions [Advanced Solutions]
- Mobile Solutions Series: Mobile Vs Non-Mobile
- Facebook Integration, Valuable? Definitely!
As always, post your comments or e-mail me at pearcea (at) adobe.com. It is your comments and e-mails that keep me posting and give me ideas for future posts.