Retail­ers and mar­keters have been plan­ning their whole year around the next few weeks. That’s why I’m delighted that we are going to pro­vide our cus­tomers with a more insight­ful ana­lyt­ics expe­ri­ence than ever before.

With the short­est hol­i­day shop­ping sea­son in the last 10 years, mar­keters and ana­lysts need every advan­tage they can get to reach their cus­tomers in this lim­ited time­frame. Mar­keters are gear­ing up for the flood of prod­uct data on the hori­zon, and we have good news for you.

To max­i­mize sales this hol­i­day shop­ping sea­son, we’re help­ing mar­keters pre­pare for the flood with up-to-the-minute sales and cam­paign infor­ma­tion. One rea­son I’m so excited about the new Adobe Ana­lyt­ics real-time report is that it now includes classifications.

It’s like an early hol­i­day gift that will make life eas­ier for mar­keters and ana­lysts. Now, mar­keters and ana­lysts can see actual prod­uct names in the real-time reports instead of difficult-to-decipher SKU numbers.

I’m not the only one at Adobe who’s excited about the poten­tial of our real-time reports this hol­i­day sea­son. My col­league Ben Gaines recently wrote about the updated fea­tures in “Clas­si­fi­ca­tions Now Avail­able for Real-Time Report­ing,” and I whole­heart­edly agree.

The addi­tion of clas­si­fi­ca­tions to our real-time reports gives mar­keters and ana­lysts the abil­ity to uncover crit­i­cal insights quickly and eas­ily deliver those insights to all their stake­hold­ers through­out the hol­i­day shop­ping season.

Rel­e­vant data is updated auto­mat­i­cally every 5 sec­onds and streamed to your war room dash­board in full-screen view. That means there will be no more man­ual reloads for the 2013 hol­i­day sea­son. You set the met­rics you want to mea­sure, and then the crit­i­cal prod­uct data is right there, eas­ier than ever to visu­al­ize and make crit­i­cal deci­sions with.

Basi­cally, mar­keters can sit back with a drink and pop­corn on Black Fri­day, on Cyber Mon­day, or for the entire hol­i­day sea­son and watch it all unfold: real-time sales, up-to-the-second rev­enue, and cam­paign per­for­mance to name a few.

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