Over 5 years ago Omni­ture Dis­cover was launched and in the past five years so many won­der­ful, amaz­ing, and dare I say, mag­i­cal improve­ments have been made.  On April 8 the magic con­tin­ued with the release of Dis­cover 2.9.  With all the great improve­ments in this release we decided that it was finally time to start a blog focused on using Dis­cover to ana­lyze and make deci­sions for the improve­ment of your online business.

A recent For­rester research arti­cle states that, “As the econ­omy rebounds, many com­pa­nies are seek­ing to use a great cus­tomer expe­ri­ence as a way to retain cus­tomers, grow wal­let share, and bring new cus­tomers on board.”  The first step in cre­at­ing the best online user expe­ri­ence is to under­stand over­all how vis­i­tors are using your site, which can be accom­plished using ana­lyt­ics tools such as Site­Cat­a­lyst.  Usu­ally as you start to under­stand your vis­i­tors on a whole, ques­tions arise about who these vis­i­tors are and how they can be grouped to pro­vide bet­ter expe­ri­ences.  This is where a real-time advanced seg­men­ta­tion tool, such as Dis­cover, can help.

You may be look­ing to opti­mize the user expe­ri­ence based on how users got to the site, what con­tent they view, prod­ucts they pur­chase, arti­cles they down­load, how fre­quently they visit the site, etc.  You may want to iden­tify char­ac­ter­is­tics or behav­iors that vis­i­tors have when they con­vert and opti­mize the site to encour­age other vis­i­tors to fol­low a sim­i­lar path.

The pur­pose of this blog is to help you with these ques­tions.  We really want to pro­vide you with insights and exam­ples of how you can drive action­able ana­lyt­ics through seg­men­ta­tion more quickly and effec­tively.  All posts will fall under one of three cat­e­gories:
1. Fundamentals:  Intro­duc­tion of things that we would con­sider to be fun­da­men­tal, such as seg­men­ta­tion best prac­tices, using met­rics in the cor­rect con­text, etc
2. Enhancers: Tips and tricks to enhance how you can take advan­tage of all the func­tion­al­ity in Dis­cover
3. Analysis: Sam­ple analy­sis and case stud­ies uti­liz­ing dif­fer­ent fea­tures of Dis­cover to help kick start your own analysis

Because of the wealth of knowl­edge and expe­ri­ence here at Omni­ture we are going to tag-team the posts between three main authors.  Kevin Willeit­ner, the Dis­cover Prod­uct Lead within Omni­ture Con­sult­ing.  Laura Mac­Tag­gart, Discover’s biggest fan.  Tim Lott, the illus­tri­ous Prod­uct Man­ager for Dis­cover.   This tag-team approach also allows us to reg­u­larly post arti­cles to quench your Dis­cover thirst.

We are very excited to share our knowl­edge and expe­ri­ence with you and we also look for­ward to receiv­ing feed­back or ideas from you.  If there are spe­cific top­ics you are anx­ious to see cov­ered, you can sub­mit them in your com­ments. And don’t for­get to add your Dis­cover fea­ture requests to the Omni­ture Idea Exchange (http://​ideas​.omni​ture​.com/). This is the best way to get your ideas in the proper forum where they can be voted on and hope­fully imple­mented in a future release.

8 comments
Lewis
Lewis

superb job guys keep it up please!

Tim
Tim

I am very new to using SiteCatalyst and look forward to reading the blog. I have gained a lot of new information over the last 5 years since your launch and will continue to learn so that I can benefit myself and my client base. I do believe that you make a good quality product.

Sam Raine
Sam Raine

Congratulations on 5 years of Discover. It is by far our most useful and informative analytics tool, and with each version it keeps steadily improving. This blog will be an excellent source of development information's and customer feedback and as a satisfied user I wish you all the best!

Paul
Paul

This is a much needed blog. Can you dedicate a posting to the Page Fall Out reports?