We love ideas. Always have. I spend most of my wak­ing hours talk­ing to Omni­ture users on Twit­ter, the Yahoo! Forum, blogs, etc., and many of these con­ver­sa­tions cen­ter on ideas—how best to use our prod­ucts, how to solve per­plex­ing prob­lems, and how to improve the Omni­ture Suite.

Because we love ideas—and because we espe­cially love to use ideas—we recently launched the Idea Exchange, where any Omni­ture Suite user can log in and tell us exactly what ideas they have for any of our prod­ucts. Then other users can “pro­mote” the ideas that they feel would help them do their jobs most effec­tively, giv­ing us a great sense of which fea­tures are most crit­i­cal for our users.

(Speak­ing of crit­i­cal ideas, enjoy this clip and just know that our build­ing will not be demol­ished as we’re review­ing the ideas that you send us.)

In all seri­ous­ness, it’s a mutu­ally ben­e­fi­cial sit­u­a­tion. You have a quick and effec­tive way of let­ting us know how we can improve your online busi­ness opti­miza­tion efforts, and we have plenty of ideas and feed­back that we can imple­ment to make that hap­pen. Our job then becomes to mon­i­tor your ideas, inter­act with you to under­stand the under­ly­ing busi­ness ques­tions and your sug­ges­tions, and fig­ure out how to get them to you. Var­i­ous mem­bers of our orga­ni­za­tion spend a lot of time out there; one of the neat­est things about last week’s Omni­ture Sum­mit was hear­ing Brett Error (Vice Pres­i­dent and Gen­eral Man­ager, Prod­ucts and Tech­nol­ogy) speak with inti­mate knowl­edge about many of the ideas that have been sub­mit­ted already. So, yeah. We’re lis­ten­ing intently.

You want more eVars? Sub­mit an idea and watch oth­ers pro­mote it. (Actu­ally, that one has already been sub­mit­ted, so you’d be best served by pro­mot­ing the exist­ing entry.)

Need rule-based SAINT clas­si­fi­ca­tions? Describe how you want it to work and fol­low the imple­men­ta­tion process.

Want an entirely new prod­uct that does some­thing cool? Yep, you guessed it; Idea Exchange FTW.

You can also use the Idea Exchange to get to know other users in the Omni­ture com­mu­nity. Every­one has a pro­file and can add infor­ma­tion about him­self or her­self, upload an avatar, post con­tact info on sev­eral major instant mes­sen­ger plat­forms, and more. It’s a great place to get to know how oth­ers are using Omni­ture tools, and it’s also a great place just to get to know oth­ers. You can even inter­face directly with var­i­ous Omni­ture folks includ­ing devel­op­ers, Prod­uct Man­agers, and more. You’ll def­i­nitely see me around. I’m one of the folks who makes sure things are run­ning smoothly out there.

To begin using the Idea Exchange, just log in to the Omni­ture Suite as you nor­mally would. Then go to Help > Idea Exchange. You will be prompted to choose a user­name. Once you have cho­sen a user­name, it will be paired up with your Site­Cat­a­lyst login info, and you can access the Idea Exchange there­after either via the Help menu, or directly by log­ging in to ideas​.omni​ture​.com.

So have at it! We need your best ideas, and we need them now. And if you have any ques­tions, please let me know. You can fol­low me on Twit­ter at @OmnitureCare, or just send me a mes­sage on the Idea Exchange. See you there!

4 comments
Michael Hostetler
Michael Hostetler

The Omniture idea exchange – what a wonderful, well, idea! All my favorite softwares and services feature similar programs and I wish you the best of luck. I am wondering if I can use the Omniture analytical customer interaction tools to parse keyword frequency in my archive of past business emails? I would like to track how customer service requests have changed over the lifetime of our site.

HeatherA
HeatherA

The idea exchange is addictive. Love it.

Ben Gaines
Ben Gaines

Michael, Yes, you could probably use our Adobe Insight product to parse your e-mail and analyze keyword frequency. Thanks, Ben

Ben Gaines
Ben Gaines

Glad you think so! I agree—I'm having a lot of fun seeing what people need (and especially which ideas are rising to the top)!