Welcome to the Idea Exchange!

We love ideas. Always have. I spend most of my wak­ing hours talk­ing to Omni­ture users on Twit­ter, the Yahoo! Forum, blogs, etc., and many of these con­ver­sa­tions cen­ter on ideas—how best to use our prod­ucts, how to solve per­plex­ing prob­lems, and how to improve the Omni­ture Suite.

Because we love ideas—and because we espe­cially love to use ideas—we recently launched the Idea Exchange, where any Omni­ture Suite user can log in and tell us exactly what ideas they have for any of our prod­ucts. Then other users can “pro­mote” the ideas that they feel would help them do their jobs most effec­tively, giv­ing us a great sense of which fea­tures are most crit­i­cal for our users.

(Speak­ing of crit­i­cal ideas, enjoy this clip and just know that our build­ing will not be demol­ished as we’re review­ing the ideas that you send us.)

In all seri­ous­ness, it’s a mutu­ally ben­e­fi­cial sit­u­a­tion. You have a quick and effec­tive way of let­ting us know how we can improve your online busi­ness opti­miza­tion efforts, and we have plenty of ideas and feed­back that we can imple­ment to make that hap­pen. Our job then becomes to mon­i­tor your ideas, inter­act with you to under­stand the under­ly­ing busi­ness ques­tions and your sug­ges­tions, and fig­ure out how to get them to you. Var­i­ous mem­bers of our orga­ni­za­tion spend a lot of time out there; one of the neat­est things about last week’s Omni­ture Sum­mit was hear­ing Brett Error (Vice Pres­i­dent and Gen­eral Man­ager, Prod­ucts and Tech­nol­ogy) speak with inti­mate knowl­edge about many of the ideas that have been sub­mit­ted already. So, yeah. We’re lis­ten­ing intently.

You want more eVars? Sub­mit an idea and watch oth­ers pro­mote it. (Actu­ally, that one has already been sub­mit­ted, so you’d be best served by pro­mot­ing the exist­ing entry.)

Need rule-based SAINT clas­si­fi­ca­tions? Describe how you want it to work and fol­low the imple­men­ta­tion process.

Want an entirely new prod­uct that does some­thing cool? Yep, you guessed it; Idea Exchange FTW.

You can also use the Idea Exchange to get to know other users in the Omni­ture com­mu­nity. Every­one has a pro­file and can add infor­ma­tion about him­self or her­self, upload an avatar, post con­tact info on sev­eral major instant mes­sen­ger plat­forms, and more. It’s a great place to get to know how oth­ers are using Omni­ture tools, and it’s also a great place just to get to know oth­ers. You can even inter­face directly with var­i­ous Omni­ture folks includ­ing devel­op­ers, Prod­uct Man­agers, and more. You’ll def­i­nitely see me around. I’m one of the folks who makes sure things are run­ning smoothly out there.

To begin using the Idea Exchange, just log in to the Omni­ture Suite as you nor­mally would. Then go to Help > Idea Exchange. You will be prompted to choose a user­name. Once you have cho­sen a user­name, it will be paired up with your Site­Cat­a­lyst login info, and you can access the Idea Exchange there­after either via the Help menu, or directly by log­ging in to ideas​.omni​ture​.com.

So have at it! We need your best ideas, and we need them now. And if you have any ques­tions, please let me know. You can fol­low me on Twit­ter at @OmnitureCare, or just send me a mes­sage on the Idea Exchange. See you there!