One of the neat­est parts of last month’s Omni­ture Sum­mit was the prod­uct roadmap ses­sion with our CTO, Brett Error. This ses­sion allowed our cus­tomers to inter­act directly with Brett by sug­gest­ing fea­tures that they would like to see in future ver­sions of Site­Cat­a­lyst and other Omni­ture prod­ucts. I was sur­prised, how­ever, when one cus­tomer stood and made a sug­ges­tion regard­ing future Sum­mit con­fer­ences: He asked for more break­out ses­sions for IT pro­fes­sion­als and devel­op­ers in addi­tion to the feast of mar­ket­ing con­tent that Sum­mit provides.

My blog is aimed directly at this cus­tomer and oth­ers like him who have been charged with achiev­ing a suc­cess­ful imple­men­ta­tion that is capa­ble of pro­vid­ing answers to all of their organization’s key busi­ness ques­tions. As new key busi­ness ques­tions arise, my hope is that con­tent on this blog will at least help show how cer­tain ques­tions could be answered using var­i­ous imple­men­ta­tion methods.

As I am doing this, I will try to show not only how to cap­ture the data, but how to use it; at the same time, I freely admit that my exper­tise is on the imple­men­ta­tion side of the fence rather than the busi­ness and mar­ket­ing side. For that rea­son, Adam Greco and I are work­ing together to “mir­ror” each oth­ers’ posts where applic­a­ble, so that Adam can teach the mar­ket­ing folks how to get the great­est value out of Omni­ture prod­ucts and devel­op­ment folks can learn from this blog how they might enable that value through a suc­cess­ful implementation.

This is what I mean by the title of my blog: “Omni­ture Suite: Under the Hood.” Your Omni­ture imple­men­ta­tion is the engine of the Fer­rari; the report­ing capa­bil­ity is the cock­pit. I’ll do my best to take you under the hood and show you how to tune the engine to max­i­mize what the Omni­ture Suite can do.

As you read this blog, and as you imple­ment Site­Cat­a­lyst and other Omni­ture tools on your site(s), please let me know what ques­tions arise, and I’ll do my best to address them in a future post. Feel free to con­tact me with these ideas by e-mail (omni­ture­care at omni­ture dot com) or on Twit­ter (@OmnitureCare). I look for­ward to hear­ing from you and dis­cussing the “under the hood” aspects of the Omni­ture Suite on this blog.

4 comments
Spultitesse
Spultitesse

I highly enjoyed reading this post, keep on creating such exciting articles!!

Ben Gaines
Ben Gaines

Thanks, Ben and Nate! I hope this stuff proves useful to both of you.

Nate Orshan
Nate Orshan

I was there and simply in awe of Mr. Error's (a surname misnomer if ever there was one) command of Omniture's technology and obvious understanding of all the issues audience members were throwing at him. It was a very inspiring and humbling display. Thanks for being willing to grapple with the nitty gritty issues we Omniture admins have to deal with. Hey, where'd my calculated metric disappear to?!? [;-)]

ben smithson
ben smithson

Let's do this. I look forward to your posts!