How can you har­ness the largest audi­ence on a sin­gle web­site in the mar­ket today? Accord­ing to Hit­wise, Face­book is now the largest sin­gle site on the web. Face­book reaches 400 mil­lion active users each month. And 50% of that audi­ences log-in every day.
And not just vis­it­ing. On aver­age, users are spend­ing almost 12% of their total online time on Face­book com­pared to just over 4% on Google. Dur­ing the Olympic open­ing cer­e­mony, as users were watch­ing the tele­vi­sion broad­cast on NBC, 41% of that audi­ence was logged into Face­book at the same time.
And the most pow­er­ful aspect is the tar­get­ing. Face­book offers the abil­ity to pick the audi­ence you want to reach through rich pro­file tar­get­ing. As users reg­is­ter, they pro­vide infor­ma­tion about them­selves and share that data. Such as, age, gen­der, where they live, inter­ests, hob­bies, and mar­i­tal sta­tus just to name some.
And if that wasn’t enough, a recent eMar­keter report showed that more than 50% of Face­book users would be more likely to buy or rec­om­mend a brand since becom­ing a Face­book fan.
What does all this mean? Sim­ple, Face­book reaches a mas­sive and engaged audi­ence who can be tar­geted and are more likely to buy from or rec­om­mend your brand.

Omni­ture has part­nered with Face­book to inte­grate the abil­ity to buy ads through our award win­ning Search­Cen­ter ad man­age­ment appli­ca­tion.
Search­Cen­ter allows cus­tomers to eas­ily cre­ate and man­age ad buys through our bid man­age­ment func­tions with access to all the rich pro­file tar­get­ing Face­book offers. Search­Cen­ter also allows ad opti­miza­tion based on key busi­ness met­rics cap­tured in Site­Cat­a­lyst. The inte­gra­tion gives users a com­plete view of the data that mat­ters most, all in a sin­gle inter­face.
Search­Cen­ter cap­tures the impres­sion, click and cost data from Face­book and seam­lessly maps that with all the traf­fic and con­ver­sion data cap­tured in Site­Cat­a­lyst. This offers cus­tomers deep ana­lyt­ics capa­bil­i­ties and greater under­stand­ing of how the Face­book ads are impact­ing their search cam­paigns and over­all ROI.