Youtube — Yup, We Track That! [Advanced Solutions]

As most peo­ple are look­ing at Face­book few are look­ing at Youtube. If we were to com­pare Face­book and Youtube, Face­book would be a sports car and Youtube would be a lux­ury SUV.  Face­book is grow­ing fast and every­one loves to look at sports cars.  How­ever, YouTube can eas­ily be more valu­able, and when truly inspected from bumper to bumper one real­izes a lux­ury car will get you where you need to be com­fort­ably and reliably.

Why do I say that?  Well no one is talk­ing about Youtube these days.  Even after Old Spice releases an amaz­ingly viral cam­paign that brings sales up 106%! That is huge and yet few peo­ple men­tion Youtube as the vehi­cle to that suc­cess.  Not to men­tion the track­ing they had to do to mea­sure the suc­cess of their invest­ment.  What is the life­time of the videos? How much traf­fic comes from Youtube? Which videos are liked/hated? And inter­est­ingly enough, what are my com­peti­tors doing?

The Data:

Jeremy Ander­son wrote a blog post about what can be done on a high level. In this part I am going to dive into what you can get with the “Chan­nel Mea­sure­ment and Opti­miza­tion” piece of Jeremy’s post.

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The small image above is a ranked report of videos and all the met­rics we pull in for each video.  This report will help you under­stand which videos are most pop­u­lar, which videos are dri­ving the most inter­ac­tions (com­ments, rat­ings, ect) and much more.

Expla­na­tion of each metric:

Rat­ings - Total num­ber of rat­ings for this video

Com­ments — Total num­ber of com­ments for this video

Views — Total num­ber of views for this video

Favor­ited — Total num­ber of times this video was favorited

Rat­ing — The rat­ing of this video (out of 5)

Rat­ings Dif­fer­ence — The num­ber of new rat­ings for the report period

Com­ments Dif­fer­ence — The num­ber of new com­ments for the report­ing period

Views Dif­fer­ence — The num­ber of new views for the report­ing period

Favor­ited Dif­fer­ence — The num­ber of new favorites for the report­ing period

First thing you will notice is the dupli­ca­tion in met­rics.  Once you under­stand the report­ing ben­e­fits then you will see why I decided to build the solu­tion this way.

The first report that you will want to look at is the trended views.

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This report is sim­ple, the total views are uploaded every day so you can see how the totals are trend­ing over time.  Now let’s say you want to dive deeper into this report to learn more about the life­time of your videos.

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You can look at the views dif­fer­ence met­ric.  This met­ric will help you to under­stand the more volatile daily changes in views. For exam­ple in the above report you can see that on Sat­ur­days the “How to make Bento” video spikes in popularity.

So you can see all the data for your videos but the solu­tion does not end there.  We also pull in the met­rics for your channel.

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The above report is the trended sub­scribers to the chan­nel.  Imag­ine how you can use these reports to get indi­ca­tors to how suc­cess­ful your youtube cam­paigns are!

I feel like an infomer­cial say­ing this, but there is even more that you get with the inte­gra­tion.  You can track more than just your chan­nel, you can track your com­peti­tors chan­nels and videos.

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And that’s not all ( LOL )

Jeremy Ander­son also men­tioned an “Engage­ment” part of inte­grat­ing with Youtube. In the engage­ment part, you can add an image bea­con to the page of your chan­nel to get traf­fic met­rics for your chan­nel.  Then you will be able to report on traf­fic com­ing from Youtube and how they came to your chan­nel page and pathing from your Youtube chan­nel to your site and back!  That is pow­er­ful data that will give you great insight into your social media ventures.

If you would like more infor­ma­tion about this solu­tion go to the Engi­neer­ing Ser­vices Solu­tion Por­tal where you can find doc­u­ments for this and other solutions.

If you are inter­ested in tak­ing the next steps towards get­ting this solu­tion you can con­tact your account man­ager and they will help you get started.

Other posts you might be inter­ested in:

• Face­book Inte­gra­tion, Valu­able? Definitely!
• Social Media — What’s the Buzz About?

As always, post your com­ments or e-mail me at pearcea (at) adobe​.com.  It is your com­ments and e-mails that keep me post­ing and give me ideas for future posts.