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About The Author

Adam Greco

Data Sources [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On January 25, 2009 · 8 Comments

While more and more busi­ness is tak­ing place on the web each day, we online mar­keters can­not for­get about suc­cesses and/or con­ver­sions that take place beyond the web­site.  While Omni­ture Site­Cat­a­lyst can cap­ture all of your online suc­cess, there are times when you need to cou­ple this with busi­ness met­rics that take place offline or in...

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Latency Issues [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On January 21, 2009 · 3 Comments

I’m active on Twit­ter and the mes­sage boards and am very aware that some of you have been expe­ri­enc­ing latency issues. We hear you loud and clear and have been work­ing tire­lessly to solve the prob­lem. I wanted to pass along this let­ter from our CEO, Josh James, which I think com­mu­ni­cates well how seri­ously...

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Participation [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On January 13, 2009 · 10 Comments

Falling into the bucket of Site­Cat­a­lyst fea­tures that many clients are not famil­iar with, Par­tic­i­pa­tion is a handy fea­ture that can help you deter­mine which of your site con­tent ele­ments are lead­ing to suc­cess and which are not.  In this post, I will explain Par­tic­i­pa­tion and then illus­trate some advanced uses of it that even...

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Incrementor Events [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On January 11, 2009 · 5 Comments

A while back, I dis­cussed Suc­cess Events which are part of the Con­ver­sion area of Omni­ture Site­Cat­a­lyst.  More recently, in the Prod­ucts Vari­able post, the term Incre­men­tor Event sur­faced.  In my expe­ri­ence, many Omni­ture clients are not famil­iar with Incre­men­tor Events, so I thought I would spend a few min­utes explain­ing what...

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SiteCatalyst v14.3 [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On January 9, 2009 · 1 Comment

Recently, Omni­ture Site­Cat­a­lyst held a “point” release to add some new func­tion­al­ity.  This release is trans­par­ent to users already using v14 so there is no action required on their part.  In this post, I will briefly review some of the items included in this release.

Gen­eral Enhance­ments
The fol­low­ing gen­eral enhance­ments were added:

Extra­ne­ous white...
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SiteCatalyst Dashboards [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On December 29, 2008 · 2 Comments

As a web ana­lyst, you can do the best require­ments gath­er­ing, site tag­ging and report suite set-up, but if no one at your orga­ni­za­tion looks at the data you are pro­duc­ing, all of your effort is wasted.  For this rea­son, Omni­ture does its best to enable you to share the infor­ma­tion stored in Site­Cat­a­lyst with...

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SiteCatalyst Interface Time-Savers [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On December 14, 2008 · 7 Comments

In this post I will men­tion some cool Site­Cat­a­lyst inter­face fea­tures that you may not be aware of, but could save you some time and avoid stress (just in time for the hol­i­days!).  My hope is that there are more out there that you may have found so please feel free to add them as...

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DB VISTA [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On December 7, 2008 · 2 Comments

In my last post, I explained what VISTA was and some ways in which it could be used.  In this post, I will explain the sub­tle, but impor­tant, dif­fer­ence between VISTA and DB VISTA (also known as Data­base VISTA).  If you have not read the last post, I strongly encour­age you to...

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VISTA [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On November 30, 2008 · 4 Comments

When using Omni­ture Site­Cat­a­lyst, seg­men­ta­tion is one of the most impor­tant func­tions.  As such, there are sev­eral tools at your dis­posal to seg­ment your vis­i­tors in Site­Cat­a­lyst.  In pre­vi­ous posts, I dis­cussed sev­eral meth­ods of seg­ment­ing vis­i­tors includ­ing Traf­fic Vari­ables, Con­ver­sion Vari­ables, Data Ware­house and ASI.  Each of these pro­vides...

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SiteCatalyst Widgets [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On November 23, 2008 · 7 Comments

Lately, there has been a lot of buzz around “Wid­gets” which allow you to take snip­pets of the data or con­tent you want to see and put it all in one con­ve­nient place.  Based upon this and cus­tomer feed­back, Omni­ture has cre­ated a Site­Cat­a­lyst Wid­get that allows you to add reportlets from Site­Cat­a­lyst Dash­boards to your...

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