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Adam Justis

Think Targeted Merchandising as You Head into Holiday Selling Mode

Personalization · By Adam Justis On November 8, 2011 · Add Comment
According to the National Retail Federation (NRF), the average shopper plans to do 36% of his or her holiday shopping online this year – up 33% from last year! What are you doing to ensure that these purchase-minded shoppers are going to have the most relevant and efficient experience possible on your website and complete their business with you rather than your competitor? We’re now well into our second decade of selling and buying products online, it’s time that digital shopping experiences delivered more – both for the shopper and the retailer. It’s time for informed, intelligent targeted merchandizing.
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Test&Target Now Offers Engagement Metrics

Personalization · By Adam Justis On August 18, 2009 · 2 Comments

Hello. My name is Adam Justis. I’m pleased to begin post­ing on the Omni­ture blog as the prod­uct mar­ket­ing man­ager respon­si­ble for Omniture’s Test&Target prod­ucts. I’ll be post­ing reg­u­larly on updates to our prod­ucts and some of the cool things our cus­tomers are accom­plish­ing with them.

Today I’d like to present the excit­ing news that Read More →

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