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Putting the ‘R’ in ROI

Digital Advertising, Digital Marketing · By admin On June 2, 2011 · 1 Comment

One of the most common questions we hear from brand marketers is, “How do we measure the ROI of our social investment?” To which we reply, “What’s your ‘R’?”

Social ROI isn’t all that complicated. The confusion seen in the marketplace stems from a lack of asking the right questions at the outset. Without knowing what...

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