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Aaron Graham

Aaron Graham started his career in analytics, working for two of the major global accounting firms. After spending 2 years between Glendale, Arizona, and Fukuyama, Japan to earn a Global MBA and to hone his Japanese skills, he headed to Silicon Valley. For 6 years, Aaron built the Testing and Optimization organization within the consumer division of McAfee and oversaw the web analytics across the entire organization. At the beginning of 2012, Aaron joined Adobe Digital, eager to partner with Adobe's global client base to innovate and drive business results through testing and personalization programs.

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Winning with Testing: Top 10 Tips

Personalization · By Aaron Graham On October 17, 2012 · Add Comment
Plan for success

Busi­nesses have embraced web­site test­ing and opti­miza­tion over the past decade for many rea­sons. Being able to quickly learn vis­i­tor pref­er­ences and adjust to them is one rea­son. Hav­ing an addi­tional tool to con­duct research in prepa­ra­tion for a major web­site over­haul is another. But the pri­mary rea­son most get started is that test­ing can...

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