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Adam Jenkins
About The Author

Adam Jenkins

Adam Jenkins is currently an Analytics Evangelist serving Adobes Product Management group. In the past Adam has served as an Insight Business Consulting with Adobe Consulting. In this role he focused primarily on Customer Analytics techniques and practices. Prior to joining Adobe in 2011 Jenkins was a client administrator across multiple technologies, as a customer and client. When not working Jenkins enjoys Analytics, Sailing, and spending as much time as he can with his wife and children in San Antonio, Texas.

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Get the most out of Adobe Summit

Digital Marketing · By Adam Jenkins On February 6, 2013 · Add Comment

So you reg­is­tered for Adobe Summit—awesome! We’re excited to have you. You might be think­ing, “Now what?” Many folks have asked how they should be mea­sur­ing if their Sum­mit expe­ri­ence is a suc­cess or not. This is a great ques­tion and one that every attendee should be con­sid­er­ing. Just like any busi­ness ini­tia­tive, Adobe Sum­mit...

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My First Adobe Summit

Analytics · By Adam Jenkins On February 1, 2013 · Add Comment
Utah Mountains

My first Adobe Sum­mit: Awe­some­ness turned up to 11!

 

With Adobe Sum­mit com­ing up next month, I wanted to take some time to share my expe­ri­ence at my first Sum­mit in March 2009. I had spent years on the bench as an ana­lyst plug­ging away to chomp and bite my way up through the...

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Actionable Insights: Customers vs. Prospect Analysis Techniques

Analytics · By Adam Jenkins On January 24, 2013 · Add Comment
Prospects_Customers

It was sup­posed to be a nice relax­ing day of sort­ing through his email and get­ting caught up from a long yet enjoy­able hol­i­day break. Unfor­tu­nately for Arte­mus Brown, Ana­lyt­ics Man­ager for Geometrixx, his expec­ta­tions were not to be met on that par­tic­u­lar day.

Arte­mus Brown approached the first mar­ket­ing team meet­ing of the year like...

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Predicted Customer Value: The most valuable Metrics your Financial Service Company is missing

Financial Services · By Adam Jenkins On April 25, 2012 · Add Comment

The most com­mon ques­tion I am asked by ana­lysts on exist­ing or new engage­ments is “What is the most impor­tant thing we are miss­ing?” Invari­ably, I pause and start an earnest men­tal review of their cur­rent dataset archi­tec­ture, data col­lec­tion tools, and their per­son­nel, then weigh them against the stated busi­ness objec­tives of the engage­ment. ...

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