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Alison Fields

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Increase Your SEM ROI: Path Optimization & the Search Funnel

Search Engine Marketing · By Alison Fields On June 11, 2012 · Add Comment
search funnel

If you’re like most search mar­keters and adver­tis­ers, your goal is to acquire new cus­tomers, new clients, and/or drive online sales. Your suc­cess is based on dri­ving online traf­fic, but more impor­tantly, on dri­ving online sales/clients/leads. So how much time do you spend on acqui­si­tion vs. conversion?

If you’re spend­ing money to drive users to...

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