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Brian Au

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Organization & Quick Actions: 5 Adobe Discover Workflow Tips

Analytics, Digital Marketing · By Brian Au On May 21, 2013 · Add Comment
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Adobe Dis­cover work often comes down to an exer­cise in the man­age­ment of sev­eral analy­sis tasks at once. In five tips I aim to show­case project effi­cien­cies and work­flow actions below the sur­face of typ­i­cal user inter­ac­tions. There are three levers at work: cus­tomiza­tion of the inter­face, menu options, and right click actions. Dis­cover users...

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Step Up Your Adobe Discover Game: 3 Advanced Techniques

Analytics · By Brian Au On March 20, 2013 · Add Comment
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I have observed that Adobe Dis­cover at times opens up such a wide range of options that a num­ber of the advanced fea­tures do not stand­out to users. In the below three cases I aim to high­light sev­eral of these advanced tech­niques through a walk­through of the tool access steps and poten­tial busi­ness appli­ca­tions. Dis­cover...

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SiteCatalyst Pin​ter​est​.com Referrer Based Reporting & Segmentation

Analytics, Digital Marketing, Social Media · By Brian Au On March 14, 2013 · Add Comment
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The con­tent shar­ing ser­vice site Pin​ter​est​.com has emerged as a con­sis­tent strong sales-driving refer­rer for a num­ber of sites. In this blog post I will review Pin­ter­est track­ing and report­ing meth­ods right out of stan­dard reports in Site­Cat­a­lyst through refer­ring domain, iso­lated pin refer­rers, and non-pin refer­rers. The seg­men­ta­tion fea­tures of Site­Cat­a­lyst v15 pro­vide fur­ther...

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Retail Holidays: Promotion & Product Discount Analysis

Retail & Travel · By Brian Au On December 10, 2012 · Add Comment
Product Sales Discount Matrix

Pro­mo­tions and deep dis­counts are a sign that the com­pet­i­tive end of year retail hol­i­day sea­son is in full swing. One crit­i­cal enhance­ment to Site­Cat­a­lyst report­ing for prod­ucts and orders is the track­ing abil­ity to cap­ture a range of dif­fer­ent dis­count types. In con­junc­tion with cal­cu­lated met­rics, the upgraded met­rics are...

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Retail Holidays: Store Loca­tor Analy­sis & Optimization

Analytics, Digital Marketing, Retail & Travel · By Brian Au On November 23, 2012 · Add Comment
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Retail web­sites espe­cially dur­ing the Hol­i­days serve a wide range of needs over a vari­ety of dif­fer­ent vis­i­tor seg­ments. One of the chal­lenges in dig­i­tal mea­sure­ment is plac­ing the right deploy­ment strat­egy around key site fea­tures and con­tent in a man­ner that lever­ages exist­ing imple­men­ta­tion work. The Store Loca­tor fea­ture on...

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Discover 3 Fundamentals: Price Point Analysis

Analytics · By Brian Au On October 26, 2012 · Add Comment
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The retail indus­try experts in Adobe Con­sult­ing con­tinue to share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve made it...

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Discover 3 Fundamentals: Geosegmentation

Analytics, Digital Marketing, Retail & Travel · By Brian Au On October 9, 2012 · Add Comment
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The retail indus­try experts in Adobe Con­sult­ing con­tinue to share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve made it...

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Discover 3 Fundamentals: Site Feature Usage

Analytics, Retail & Travel · By Brian Au On September 25, 2012 · Add Comment
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Over the com­ing weeks, the retail indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve...

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