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Ben Gaines

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Do more analysis with new SiteCatalyst custom variables

Analytics · By Ben Gaines On December 21, 2010 · 2 Comments

In my last post, I explained one of the new fea­tures in Site­Cat­a­lyst v14.9: seg­men­ta­tion by clas­si­fi­ca­tions. Our users let us know that this was impor­tant func­tion­al­ity by vot­ing for it often in the Idea Exchange; we lis­tened, and responded by build­ing it. Today I would like to men­tion a fea­ture that came up both...

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Segmenting by classifications in Data Warehouse

Analytics · By Ben Gaines On December 14, 2010 · 3 Comments

Today I’d like to draw some atten­tion to (and explain) one of my favorite new fea­tures in Site­Cat­a­lyst v14.9: seg­men­ta­tion by clas­si­fi­ca­tions in Data Ware­house. Gone are the days of adding dozens of raw cam­paign track­ing codes to a seg­ment in Data Ware­house so you can iso­late data per­tain­ing to a par­tic­u­lar cam­paign. This may...

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The skinny on SiteCatalyst and Google Preview

Analytics · By Ben Gaines On November 23, 2010 · 4 Comments

Ear­lier this month, Google con­tin­ued its efforts to make search­ing the web a bet­ter expe­ri­ence by intro­duc­ing Google Pre­view. This fea­ture allows you to mouse over the links in nat­ural search results to see a small snap­shot of the land­ing page so you can check it out before you click. Cur­rently, Google Pre­view only dis­plays...

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Meet the new DigitalPulse Debugger

Analytics · By Ben Gaines On November 17, 2010 · 18 Comments

When I started at Omni­ture nearly five years ago, one of the first basic tools I got to know was the JavaScript Debugger—you know, that book­marklet you install among your browser book­marks so that you can quickly and eas­ily see exactly what is being cap­tured in Site­Cat­a­lyst any web page. Over the years, I have...

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Code version H.22.1 released

Analytics · By Ben Gaines On October 7, 2010 · 6 Comments

Today is an excit­ing day, with the release of Site­Cat­a­lyst v14.9. The lat­est and great­est ver­sion of Site­Cat­a­lyst includes a num­ber of awe­some fea­tures, includ­ing the highly antic­i­pated 25 addi­tional Cus­tom Traf­fic vari­ables, 25 addi­tional Cus­tom Con­ver­sion vari­ables, and 20 addi­tional cus­tom events. This release also includes a new ver­sion of JavaScript data col­lec­tion code,...

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Ben Gaines mailbag #4

Analytics · By Ben Gaines On September 20, 2010 · 6 Comments

It’s been a while, but it is finally time for another mail­bag. I wish I could blame my lack of activ­ity as a blog­ger on the book that I’m writ­ing, as my hero, Bill Sim­mons, did for months in 2008. The actual rea­sons (help­ing to build the next ver­sions of Site­Cat­a­lyst and Dig­i­talPulse) may not...

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Code version H.22 released

Analytics · By Ben Gaines On September 16, 2010 · Add Comment

We released a minor update to our JavaScript code on 9 Sep­tem­ber 2010, ver­sion H.22. This ver­sion pri­mar­ily addresses two minor issues that a small num­ber of users may have seen. If either of the fol­low­ing affect you, con­sider upgrad­ing to this lat­est ver­sion of code at your ear­li­est convenience.

The Part­ner Inte­gra­tion mod­ule used...
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Getting to know the new Marketing Channels reports

Analytics · By Ben Gaines On July 23, 2010 · 20 Comments

I fig­ured it’s about time I started blog­ging again. I’ll bet some of you thought I had died. No, I did not. I’ve just been busy adjust­ing to life as a Prod­uct Man­ager and work­ing hard to help imple­ment as many of the fan­tas­tic ideas that I learned from you on Twit­ter and Read More →

Code version H.21.1 released

Analytics · By Ben Gaines On July 22, 2010 · 6 Comments

Some of you may have noticed that code Site­Cat­a­lyst ver­sion H.21.1 is now avail­able in the Admin Con­sole. (Fewer of you die-hards may have even noticed that JavaScript ver­sion his­tory has been added to the release notes!) I have doc­u­mented some details around the last two JavaScript code updates that we have put out on...

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OmnitureCare v2.0

Analytics · By Ben Gaines On May 25, 2010 · 8 Comments

On Decem­ber 18, 2008, a friend and man­ager in the Client­Care orga­ni­za­tion here at Omni­ture approached me about head­ing up a new approach to sup­port: social media. I was an avid Face­book user and blog­ger, but had never used Twit­ter. To call the next few weeks “trial by fire” would be to under­state the size...

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