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Ben Gaines

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OmnitureCare mailbag #3

Analytics · By Ben Gaines On April 23, 2010 · 2 Comments

It’s been a while since I’ve done one of these, and I think it’s about time that I got back to blog­ging about the Omni­ture Suite and not about base­ball (although my pre­vi­ous post was really fun to write). Once again, these are real ques­tions that I have received via Twit­ter and other channels.

Q:...

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Embracing the new metrics: Web analytics, baseball, and you

Analytics · By Ben Gaines On April 5, 2010 · 4 Comments

I’ll say it up front: bear with me here. An extended anal­ogy is on its way.

If you hap­pen to be a base­ball fan—or maybe even if you’re not—take a look at this arti­cle, pub­lished last week by ESPN​.com colum­nist Bill Sim­mons. In it, he finally embraces the new sta­tis­ti­cal mea­sure­ments that stat geeks...

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Summit Topic #3: Participation

Analytics · By Ben Gaines On March 11, 2010 · 1 Comment

After much debate, my team of co-presenters and I elected to cover a small num­ber of top­ics, but to dive as deeply as pos­si­ble into those top­ics dur­ing the brief time allot­ted to us. We tried to pick tac­tics that were brand new, little-known, or known-but-underutilized. I dis­cussed the first two of these top­ics, Read More →

Summit Topic #2: getPercentPageViewed plug-in

Analytics · By Ben Gaines On March 10, 2010 · 17 Comments

A few lucky Site­Cat­a­lyst users got a sneak pre­view show­ing of our Sum­mit ses­sion, and the nearly unan­i­mous reac­tion was that one of our three advanced tac­tics really stood out as the most excit­ing: the get­Per­cent­PageViewed plug-in, which (as the name sug­gests) allows Site­Cat­a­lyst to cap­ture the per­cent­age of a page (ver­ti­cally) that the user...

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Summit Topic #1: Visitor Scoring in SiteCatalyst

Analytics · By Ben Gaines On March 9, 2010 · 12 Comments

Whew! Omni­ture Sum­mit 2010 has come and gone, but hope­fully you’re still deriv­ing real value from some of the thoughts, tac­tics, and strate­gies that were dis­cussed, both for­mally and infor­mally, at the con­fer­ence. As promised, I will be blog­ging about each of the three advanced Site­Cat­a­lyst solu­tions that my team and I cov­ered in our...

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Welcome to the Idea Exchange!

Analytics · By Ben Gaines On March 8, 2010 · 4 Comments

We love ideas. Always have. I spend most of my wak­ing hours talk­ing to Omni­ture users on Twit­ter, the Yahoo! Forum, blogs, etc., and many of these con­ver­sa­tions cen­ter on ideas—how best to use our prod­ucts, how to solve per­plex­ing prob­lems, and how to improve the Omni­ture Suite.

Because we love ideas—and because we espe­cially love...

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OmnitureCare mailbag #2

Analytics · By Ben Gaines On January 27, 2010 · 1 Comment

Time for another install­ment of Omni­ture­Care mail­bag, where I answer real user ques­tions that weren’t quite long enough to jus­tify their own blog post, but that I think might be help­ful to many of you.

On a per­sonal note, I’m busy prepar­ing for Omni­ture Sum­mit 2010 along with the team I’ve assem­bled to speak on advanced...

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Code version H.21 released

Analytics · By Ben Gaines On January 19, 2010 · 8 Comments

Those of you who logged in to the Admin Con­sole in Site­Cat­a­lyst since this past Thurs­day after­noon to gen­er­ate new JavaScript code may have noticed that we released code ver­sion H.21. The pri­mary pur­pose of this update was to add ClickMap sup­port for the <but­ton> ele­ment, so that you can see the num­ber of clicks...

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Enhancing automatic exit links

Analytics · By Ben Gaines On January 7, 2010 · 3 Comments

Here’s a snip­pet of code that a col­league and I wrote for a Site­Cat­a­lyst user who wanted to count all exit links as suc­cess events. This is help­ful for media sites and oth­ers where link­ing to exter­nal part­ners is a major aspect of online success.

You can put it any­where in your code after the...

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Capturing Time Spent on … well, just about anything

Analytics · By Ben Gaines On December 10, 2009 · 6 Comments

Many Site­Cat­a­lyst users are famil­iar with the Time Spent on Page met­ric in the Pages report (which shows the aver­age amount of time that vis­i­tors spend on the var­i­ous pages of your site) and with the Time Spent per Visit report, which dis­plays over­all visit times as well as the amount of time that users...

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