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Ben Gaines

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Why this “Under the Hood” blog?

Analytics · By Ben Gaines On March 18, 2009 · 4 Comments

One of the neat­est parts of last month’s Omni­ture Sum­mit was the prod­uct roadmap ses­sion with our CTO, Brett Error. This ses­sion allowed our cus­tomers to inter­act directly with Brett by sug­gest­ing fea­tures that they would like to see in future ver­sions of Site­Cat­a­lyst and other Omni­ture prod­ucts. I was sur­prised, how­ever, when one cus­tomer...

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Custom Link Tracking: Capturing User Actions

Analytics · By Ben Gaines On March 12, 2009 · 75 Comments

From time to time, I receive ques­tions from clients ask­ing how to track some­thing that doesn’t fall under the gen­eral cat­e­gory of “page view”—a link, a but­ton, an image, a form interaction—something that can’t eas­ily be cap­tured sim­ply by tag­ging a page with Site­Cat­a­lyst code, even using cus­tom vari­ables. After all, when the page loads,...

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SiteCatalyst and Twitter: The SAINT API Approach

Analytics · By Ben Gaines On March 3, 2009 · 1 Comment

In my last post, I dis­cussed how you can use the Omni­ture Data Inser­tion API along with the Twit­ter Search API to pass Twit­ter data into Site­Cat­a­lyst. Based on con­ver­sa­tions with a few read­ers, it seems that those of you who dove in and began devel­op­ing after read­ing Adam Greco’s post last week...

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A few more SiteCatalyst-Twitter tips

Analytics · By Ben Gaines On February 25, 2009 · 1 Comment

I know I promised that my next post would dis­cuss using the SAINT API in con­nec­tion with cap­tur­ing Twit­ter data—and that arti­cle is com­ing soon—but since Adam Greco’s post two days ago, he and I have been for­tu­nate enough to dis­cuss with many of you how you’re plan­ning to cap­ture and use Twit­ter...

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Implementing Twitter Data Tracking in Omniture SiteCatalyst

Analytics · By Ben Gaines On February 24, 2009 · 18 Comments

Yes­ter­day, my col­league, Adam Greco, wrote an out­stand­ing post on the solu­tion he debuted last week at Omni­ture Sum­mit, which allows Twit­ter data to be pumped into Site­Cat­a­lyst, Dis­cover, Data Ware­house, etc. using the Omni­ture Data Inser­tion API. Today I’d like to clar­ify the how-to of the...

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