Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
About The Author

Ben Robison

Email

Announcing: Adobe AudienceResearch

Digital Advertising · By Ben Robison On October 20, 2011 · 3 Comments

Adobe recently announced gen­eral avail­abil­ity of a new prod­uct, Adobe Audi­enceRe­search. This announce­ment builds upon Adobe’s Audi­ence Cer­ti­fi­ca­tion Pro­gram to pro­vide con­tent pub­lish­ers with an inde­pen­dent cer­ti­fi­ca­tion of key Site­Cat­a­lyst met­rics. This enables pub­lish­ers to accu­rately rep­re­sent their audi­ences in the ad sell­ing process for ads whether those ads appear on sites, in dig­i­tal...

Read More →

Design Stasis

Analytics · By Ben Robison On April 27, 2010 · 1 Comment

Design Sta­sis: a state of not accom­plish­ing any­thing, induced by over think­ing everything.

In the ana­lyt­ics realm you need to have a plan.  Whether kick­ing off an imple­men­ta­tion, val­i­dat­ing your web data against inter­nal sys­tems, or embark­ing on an analy­sis of some sort, you bet­ter know what you’re doing.

That being said, all things...

Read More →

Test&Target Campaign Measurement

Analytics · By Ben Robison On November 12, 2009 · Add Comment

Last time around, I promised an in depth look at how we mea­sure cam­paigns in Test&Target as a way to illus­trate state-based mea­sure­ment.  Today I deliver.  My goal is for you to under­stand how the appli­ca­tion works, why cam­paigns are an impor­tant mea­sure­ment, and why we mea­sure them the way we do.  

How­ever, before we dive...

Read More →

Transactions and States: What Are You Measuring?

Analytics · By Ben Robison On October 21, 2009 · Add Comment

The Hyper-Text Trans­fer Pro­to­col (http) that runs the web is built on a request/response model.  The client (your browser) makes an HTTP Request which is han­dled by a server.  The server will send an HTTP response back to the client which con­tains the infor­ma­tion requested.  The response can con­tain the con­tents of a web page,...

Read More →

Data Organization: Variable Usage Within the Report Suite

Analytics · By Ben Robison On September 30, 2009 · 2 Comments

Last week we looked at dif­fer­ent ways to orga­nize your report suites to pro­vide the proper level of infor­ma­tion to your dif­fer­ent stake­hold­ers.  This week I’d like to take a deeper look at the inside of sin­gle report suite and how its lay­out fits into the over­all scheme.

Per­son­al­iz­ing Your Data

All of the...

Read More →

Data Organization: Report Suite Architecture

Analytics · By Ben Robison On September 23, 2009 · 2 Comments

When most of us talk about or plan a Site­Cat­a­lyst imple­men­ta­tion, we tend to focus on data col­lec­tion.  If you’re doing it right, you’ll start by defin­ing your busi­ness objec­tives and cre­at­ing a web mea­sure­ment strat­egy.  You’ll prob­a­bly dis­cuss how to build your JavaScript bea­con.  You may explore the option of using the Data...

Read More →

JavaScript or VISTA?

Analytics · By Ben Robison On September 17, 2009 · 1 Comment

As Adam Greco described long ago, it is eas­i­est to think about a VISTA rule as a way to mod­ify your data — very specif­i­cally — after it has been col­lected, but before it has been processed.  This could involve data manip­u­la­tion, decryp­tion, cam­paign mod­i­fi­ca­tion, mov­ing or copy­ing hits between...

Read More →

Going Green: Managing an Analytics Program

Analytics · By Ben Robison On August 28, 2009 · Add Comment

I joined Omni­ture amidst the TouchClar­ity acqui­si­tion in early 2007, though not in time to get the t-shirt.  Since that time, I’ve been help­ing clients cre­ate mea­sure­ment strate­gies to focus on their busi­ness objec­tives, ana­lyz­ing and min­ing data to uncover opti­miza­tion oppor­tu­ni­ties, and help­ing clients use Omni­ture tools to man­age their ana­lyt­ics pro­grams.  Accord­ing to...

Read More →
  • Top Stories

    • Tablets trump smartphones in global website traffic7
    • If Content is King, Video is Heir to the Throne4
    • Point of Sale: Retail & Travel Weekly #322
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    • Point of Sale: Retail & Travel Weekly #341
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Rule-based classifications (Part 1: Making classifications easier)
      Classifications are cool (and sometimes hard to keep up-to-date.) Classifications (formerly SAINT classifications) […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.