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Bill Mungovan
About The Author

Bill Mungovan

Bill Mungovan is director of product marketing and strategy for Advertising Solutions within Adobe's Digital Marketing Business. He runs Adobe's overall search advertising business, including sales, services and product direction, in addition to product integration with other Adobe Digital Marketing technologies. Mungovan brings a broad range of skills to his role based on more than 13 years in search marketing including strategic paid search, planning and executing, SEO and account management. He came to Adobe through its acquisition of Omniture in 2009. Prior to Omniture, Mungovan helped build the search engine marketing practice at Carat, working directly with major agency clients in exceeding their ROI and branding goals through search. He has also served as Director of Client Relations at LookSmart where he oversaw the daily operations of the account management and client services teams. Before joining LookSmart, Mungovan worked for Snap/NBCi in the search and directory space and also worked at CNET in San Francisco. He has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, SMX, PubCon, Online Market World, WebMaster World, Search Insider Summit and OMMA West. Mungovan holds a MBA from the University of San Francisco and a B.A. from the University of New Hampshire.

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Google Product Listing Ad CPCs Still Trending Upward

Digital Advertising, Search Engine Marketing · By Bill Mungovan On April 17, 2013 · 1 Comment
Blog_5

Much has been writ­ten about Google’s cost per click (CPC) trends over the last year. While Adobe’s analy­sis has shown CPCs may have sta­bi­lized in Q1, there has been a tremen­dous amount of spec­u­la­tion on whether or not the down­ward trend of CPCs could be halted given the rise in traf­fic from mobile devices,...

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Adobe First To Market With Support for Google Enhanced Campaigns

Digital Advertising, Search Engine Marketing · By Bill Mungovan On February 27, 2013 · 2 Comments
Enhanced Campaigns

Google recently announced a set of major changes to AdWords with their new Enhanced Cam­paigns, and we are excited to be ahead of the mar­ket as the first dig­i­tal adver­tis­ing plat­form provider to sup­port these new set­tings. Changes to Enhanced Cam­paigns such as set­ting a mobile bid mod­i­fier and adding mobile-preferred cre­ative can...

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Are Tablets Mobile Devices? How Will Google’s Changes in AdWords Impact Advertisers?

Digital Advertising, Search Engine Marketing · By Bill Mungovan On February 6, 2013 · 13 Comments
Google AdWords

Since their incep­tion, both con­sumers and busi­nesses have gen­er­ally con­sid­ered tablets mobile devices.  The iPad inter­face cer­tainly looks and feels more like the iPhone than a desk­top.  But does that make sense?  How are tablets actu­ally used? And, how will Google’s upcom­ing changes to Mobile in AdWords impact adver­tis­ers?  Will they see lower ROI?

...
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A Simple Marketing Equation: Data + Math = Optimal Ad Performance with Adobe AdLens

Digital Advertising, Digital Marketing · By Bill Mungovan On October 1, 2012 · 4 Comments
AdLens_SiteCatalyst

Mar­keters con­sis­tently tell me they need help sim­pli­fy­ing, mea­sur­ing and opti­miz­ing their ads, par­tic­u­larly across chan­nels. At the same time, they’re look­ing to squeeze as much effi­ciency out of their mar­ket­ing pro­grams as humanly pos­si­ble. Whether they real­ize it or not, these two efforts are at odds with one another.

Take a look...

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Former Multi-Channel Advertising Technology from Efficient Frontier is Now Adobe AdLens

Analytics, Digital Advertising, Digital Marketing · By Bill Mungovan On July 17, 2012 · Add Comment
AdLens 1

We’re excited to announce that our multi-channel adver­tis­ing opti­miza­tion tech­nol­ogy acquired from Effi­cient Fron­tier has now been rebranded Adobe AdLens. This uni­fied solu­tion for opti­miz­ing search, social and dis­play adver­tis­ing has been enhanced with a new user inter­face inte­grated into the broader Adobe Dig­i­tal Mar­ket­ing Suite. AdLens also offers data inte­gra­tion...

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Behavioral Targeting: Does the internet need to be “creepy” to be free?

Analytics · By Bill Mungovan On August 2, 2010 · Add Comment

Are you being cyber-stalked by ads? Is some machine fol­low­ing you around with evil urges? Or do you actu­ally enjoy that rare occa­sion when you notice that mov­ing ban­ner ad is actu­ally about some­thing you’re inter­ested in?

The debate over behav­ioral tar­get­ing (BT) was stoked this week by the FTC Chair­man who threat­ened to reg­u­late an...

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Promoted Tweets: Initial Impressions

Analytics · By Bill Mungovan On April 14, 2010 · 2 Comments

Twit­ter announced Pro­moted Tweets, their new adver­tis­ing solu­tion and, quite pos­si­bly, their pri­mary busi­ness model for the fore­see­able future. It’s no sur­prise Twit­ter is aim­ing its flag­ship prod­uct at online mar­keters but the ques­tion all of us in the online adver­tis­ing com­mu­nity has is the most basic – will the ads actu­ally work? Will they...

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Profit Optimization: Not all conversions are created equally

Search Engine Marketing · By Bill Mungovan On August 10, 2009 · Add Comment

By Ron Belanger, VP Agency Sales and Bill Mungo­van, Sr Direc­tor of Search Cen­ter, Omniture

The fol­low­ing post is an arti­cle that recently appeared as the cover story in SES Mag­a­zine.
Search mar­ket­ing has been one of the few adver­tis­ing chan­nels that has weath­ered the reces­sion with fly­ing col­ors. The account­abil­ity of...

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Breaking Down the Microsoft and Yahoo! Deal

Search Engine Marketing · By Bill Mungovan On July 30, 2009 · 4 Comments

[Cus­tomer Notice: The Yahoo!/Microsoft rela­tion­ship will have no impact on Omni­ture cus­tomers or part­ners. Your track­ing and ad man­age­ment will con­tinue to work prop­erly, and we will alert you if there are any changes.]

In case you hadn’t heard, Yahoo! and Microsoft are com­bin­ing their search busi­nesses, at least for the next 10 years....

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Bing: A Welcome Addition to the Search World

Search Engine Marketing · By Bill Mungovan On June 3, 2009 · 5 Comments

I decided to give Bing 100% of my searches for one week to see if they’d con­vert me, and I’m happy to say that three days in I’m very impressed. Much has been writ­ten about the spe­cific fea­tures but I’m not only impressed with those (more on that below), I’m impressed with their entire approach.

...
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