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Bill Mungovan
About The Author

Bill Mungovan

Bill Mungovan is director of product marketing and strategy for Advertising Solutions within Adobe's Digital Marketing Business. He runs Adobe's overall search advertising business, including sales, services and product direction, in addition to product integration with other Adobe Digital Marketing technologies. Mungovan brings a broad range of skills to his role based on more than 13 years in search marketing including strategic paid search, planning and executing, SEO and account management. He came to Adobe through its acquisition of Omniture in 2009. Prior to Omniture, Mungovan helped build the search engine marketing practice at Carat, working directly with major agency clients in exceeding their ROI and branding goals through search. He has also served as Director of Client Relations at LookSmart where he oversaw the daily operations of the account management and client services teams. Before joining LookSmart, Mungovan worked for Snap/NBCi in the search and directory space and also worked at CNET in San Francisco. He has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, SMX, PubCon, Online Market World, WebMaster World, Search Insider Summit and OMMA West. Mungovan holds a MBA from the University of San Francisco and a B.A. from the University of New Hampshire.

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Survey: Search Marketers Underutilizing Sophisticated Metrics

Search Engine Marketing · By Bill Mungovan On April 13, 2009 · 6 Comments

The fol­low­ing is a post I wrote for SearchEngineLand.

Dylan wrote, “When you ain’t got nothin’, you got noth­ing to lose,” but when you’re spend­ing real dol­lars on search engine mar­ket­ing you have plenty lose. And yet, accord­ing recent sur­vey of 500 mar­keters, most search mar­keters still use the most basic...

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Interview with StoneTemple Consulting

Search Engine Marketing · By Bill Mungovan On April 9, 2009 · 6 Comments

Below is the tran­script of an inter­view I recently did with Eric Enge of StoneTem­ple Con­sult­ing.

Eric Enge: Let’s start by talk­ing about a basic overview of Omni­ture, and then move into an overview of Omni­ture SearchCenter.

Bill Mungo­van: Omni­ture focuses on online busi­ness opti­miza­tion and is the largest soft­ware com­pany focused on...

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Google Testing AJAX on Search Results Pages

Search Engine Marketing · By Bill Mungovan On February 4, 2009 · 4 Comments

Google has launched a test on a small per­cent­age of its users to try and find bet­ter ways to serve their search results. This test involves the use of AJAX which in some cases pre­vents ana­lyt­ics pack­ages from pick­ing up the Google refer­rer data. Although this test only impacts a small per­cent­age of Google’s traf­fic...

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Omniture’s Josh James at SES Chicago (video)

Search Engine Marketing · By Bill Mungovan On January 16, 2009 · Add Comment

At the Decem­ber Search Engine Strate­gies show in Chicago, we were hon­ored to be selected for the keynote address. Our CEO and co-founder, Josh James, took the oppor­tu­nity to dis­cuss some excit­ing search engine mar­ket­ing case stud­ies we have from some of our top clients.

At Omni­ture we believe search engine...

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The Consolidating Publisher Market And You

Search Engine Marketing · By Bill Mungovan On December 19, 2008 · 2 Comments

As more and more ad dol­lars come online in 2009, adver­tis­ers will nat­u­rally fol­low the con­sumers. So, where are the con­sumers? Or, to put it a finer point on it, who con­trols the largest share of ad units?

The Stan­dard Oil Of Online Adver­tis­ing?
Henry Blod­get writes in Sil­i­con Val­ley Insider that Google is...

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Join Omniture At One Of Our Autumn Seminars

Search Engine Marketing · By Bill Mungovan On October 13, 2008 · Add Comment

Omniture’s indus­try experts will be trav­el­ing the world in Octo­ber and Novem­ber help­ing adver­tis­ers run bet­ter search engine mar­ket­ing cam­paigns and increase site con­ver­sion through more effec­tive land­ing page optimization.

We are call­ing the series “Improv­ing Con­ver­sion Through Rel­e­vance” and we will focus both on how to decrease your search engine...

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The Advertiser’s Double-Edged Sword

Search Engine Marketing · By Bill Mungovan On October 10, 2008 · Add Comment

There are two omi­nous trends devel­op­ing in Search Mar­ket­ing right now.

Trend 1: Prices Are Rising

On the one hand, there’s a longer term macro-trend where more dol­lars are flow­ing online which is push­ing up CPC prices. You can see this first in the growth of online ad spend­ing (from a recent Jupiter study):

...
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Display Ads May Go The Way Of Search Marketing

Search Engine Marketing · By Bill Mungovan On September 23, 2008 · 1 Comment

There’s a great piece in the recent Busi­ness Week about an up and com­ing way to sell dis­play ads. “Yahoo! Count­ing On Apex” describes how a search engine marketing-esque auc­tion envi­ron­ment may save the belea­guered Yahoo! by increas­ing the amount of rev­enue they extract from their vast quan­ti­ties of dis­play ad inven­tory. If they...

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Display Converts Better Than Search? Seriously?

Search Engine Marketing · By Bill Mungovan On September 23, 2008 · 1 Comment

It has long been a given that search adver­tis­ing con­verts at a higher rate than dis­play adver­tis­ing. Search is essen­tially the only form of adver­tis­ing where a con­sumer actu­ally asks to be shown an ad. Dis­play func­tions much more like tra­di­tional media where you don’t really want to see an ad but you’ll endure one...

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Utilizing Predictive Revenue Models in Paid & Organic Search

Search Engine Marketing · By Bill Mungovan On August 26, 2008 · 1 Comment

One of the more inter­est­ing con­cepts pre­sented at last week’s SES show in San Jose detailed the use of pre­dic­tive rev­enue mod­el­ing for SEO and paid search. A for­mer col­league of mine, Dave Roth of Yahoo!, runs search pro­grams on behalf of Yahoo!‘s prop­er­ties. He dis­cussed their use of pre­dic­tive data mod­els...

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