Bill Mungovan is director of product marketing and strategy for Advertising Solutions within Adobe's Digital Marketing Business. He runs Adobe's overall search advertising business, including sales, services and product direction, in addition to product integration with other Adobe Digital Marketing technologies. Mungovan brings a broad range of skills to his role based on more than 13 years in search marketing including strategic paid search, planning and executing, SEO and account management. He came to Adobe through its acquisition of Omniture in 2009. Prior to Omniture, Mungovan helped build the search engine marketing practice at Carat, working directly with major agency clients in exceeding their ROI and branding goals through search. He has also served as Director of Client Relations at LookSmart where he oversaw the daily operations of the account management and client services teams. Before joining LookSmart, Mungovan worked for Snap/NBCi in the search and directory space and also worked at CNET in San Francisco. He has shared his search expertise as an invited panelist at several industry events, including Search Engine Strategies, SMX, PubCon, Online Market World, WebMaster World, Search Insider Summit and OMMA West. Mungovan holds a MBA from the University of San Francisco and a B.A. from the University of New Hampshire.