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Brandon Hartness

Do we really need another Content Management System?

Digital Marketing · By Brandon Hartness On June 14, 2011 · 2 Comments

Inter­est­ing that his­tor­i­cally, a Con­tent Man­age­ment Sys­tem (CMS) is typ­i­cally defined as a tool to man­age assets. Is a CMS tool really just a com­modi­tized util­ity to man­age assets? Why do we need to man­age assets? Shouldn’t we be man­ag­ing cus­tomers? The cus­tomers that visit our web­site exhibit dis­tinct behav­ioral pat­terns, and we should be...

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Tracking Video Consumption with SiteCatalyst and the new Flash 10.3 release

Analytics · By Brandon Hartness On June 3, 2011 · Add Comment

Are you serv­ing video con­tent to your web­site vis­i­tors? How’s that work­ing out for you? Accord­ing to Indus­try research, it should be doing very well as Inter­net users are con­sum­ing video at an impres­sive rate. eMar­keter reports that there were 145 Mil­lion video view­ers in the US in 2010, pro­jected to increase to 158 mil­lion...

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