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Brent Hieggelke

Avoid “anticipointment”: bridging the gap from ad to site

Digital Marketing · By Brent Hieggelke On July 23, 2008 · 2 Comments

A cou­ple of days ago at the Medi­a­post OMMA Behav­ioral Insider event, I pre­sented to the audi­ence about what should be the best friend of behav­ioral tar­get­ing net­works: site opti­miza­tion and site targeting.

I took the stage imme­di­ately after indus­try leg­end Dave Mor­gan, whom Steve Smith, the host of the...

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On-site targeting: not just for the big guys

Personalization · By Brent Hieggelke On July 10, 2008 · 1 Comment

A recent con­ver­sa­tion with a friend I have had since sec­ond grade, Joel who now lives in Min­neapo­lis, illu­mi­nated the fact that seg­ment­ing and tar­get­ing on web sites is not the sole domain of big busi­ness.   The idea that you must be a big com­pany with many prod­uct lines for tar­get­ing to be applic­a­ble and...

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Answers to Practical Questions about Targeting

Personalization · By Brent Hieggelke On June 10, 2008 · 1 Comment

I’ve been on the road quite a bit over the past two months speak­ing at Net­Fi­nance, eMet­rics Sum­mit, and the Exact­Tar­get “Route 1 to 1” sem­i­nar series.  And one thing I’ve noticed is the dif­fer­ence in con­ver­sa­tions sur­round­ing the topic of On-site tar­get­ing, com­pared to a year ago.

Last year, when I...

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Creating a Culture of Optimization

Analytics · By Brent Hieggelke On May 12, 2008 · 4 Comments

Opti­miza­tion has mul­ti­ple lev­els­for con­tin­ued success

A few weeks ago I wrote about the fact that Web ana­lyt­ics is no longer optional: whether it’s easy or hard is not the issue — Web ana­lyt­ics has become manda­tory for us all doing busi­ness using the Web.

Web site opti­miza­tion, as well, has become...

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Is Web Analytics Easy? Hard? How about…Mandatory?

Analytics · By Brent Hieggelke On April 10, 2008 · 6 Comments

You’ve prob­a­bly already heard the news about Yahoo acquir­ing Index­Tools, a small Euro­pean web ana­lyt­ics com­pany.  We think it’s great and wel­come back Yahoo, an impor­tant part­ner of ours, to the world of web ana­lyt­ics again. There has been some recent debate about how easy or hard Web ana­lyt­ics is to do well, and to...

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Reaching the Individual: Site Surfers Becoming People

Personalization · By Brent Hieggelke On March 24, 2008 · 1 Comment
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