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Brian Hawkins

Testing Affiliate Reinforcement Messaging

Personalization · By Brian Hawkins On January 27, 2009 · 2 Comments

One of my favorite opti­miza­tions that I like to roll out with a new client is affiliate-messaging rein­force­ment. All too often, new client engage­ments are with folks that have never tested or are new to the func­tion­al­ity that is avail­able from test­ing. Test­ing affiliate-messaging rein­force­ment is a rel­a­tively sim­ple test to get up and...

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The Collaboration of Testing Ideas

Personalization · By Brian Hawkins On December 17, 2008 · 18 Comments

I thought for this post I would build on the theme of col­lab­o­ra­tion that Lily Chiu dis­cussed in her post It Takes a Test­ing Vil­lage. As a cit­i­zen of this Test­ing Vil­lage myself, I thought it could be help­ful to put together a list of web­site test ideas that I hope will be...

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Five Ways to Segment or Target Your Optimizations

Personalization · By Brian Hawkins On December 10, 2008 · 3 Comments

Some of the great­est oppor­tu­ni­ties to opti­mize your web­site traf­fic lay in par­tic­u­lar seg­ments or chan­nels of traf­fic. At Omni­ture Dig­i­tal, we like to start off each engage­ment with a client by look­ing at the traf­fic that arrives at their site. We break down their traf­fic into seg­ments based on source and iden­tify oppor­tu­ni­ties to...

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Testing Cart Abandonment

Personalization · By Brian Hawkins On November 14, 2008 · 10 Comments

Test­ing has evolved for online mar­keters so much in the last few years that it’s easy to test any­thing and every­thing. It’s also easy to seg­ment your audi­ence to test and tar­get con­tent just for them. It’s mind-boggling to think of the days when we were lim­ited to sin­gle ses­sions and to single-page test­ing. With...

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