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Cameron Cowan

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Leveraging Incremental Conversion Rates to Take Control of SEM Performance

Search Engine Marketing · By Cameron Cowan On June 18, 2012 · Add Comment
Conversion Funnel

Far too many paid search mar­keters take a “chuck it over the wall” approach when it comes to dri­ving web­site traf­fic. They gen­er­ate exten­sive key­word and neg­a­tive lists, care­fully craft and test com­pelling ad copy, and metic­u­lously set up effec­tive account struc­tures includ­ing detailed audi­ence tar­get­ing. How­ever, once the click actu­ally hap­pens, they view their...

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Keyword Research: Data Sources Relevant to Your Business

Digital Advertising, Search Engine Marketing · By Cameron Cowan On March 30, 2012 · Add Comment

A few weeks ago I had the priv­i­lege of pre­sent­ing on a panel of SEM experts at the Search Mar­ket­ing Expo in San Jose. The topic at hand: “Beyond The Google AdWords Tool: Advanced Key­word Research Tac­tics”. After fur­ther review­ing the value that many Adobe cus­tomers are get­ting directly from Search­Cen­ter and Site­Cat­a­lyst in doing...

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Come See SearchCenter+ Again… For the First Time

Search Engine Marketing · By Cameron Cowan On August 12, 2011 · 1 Comment

Well, they’re at it again. Work­ing late into the night, our team of stel­lar devel­op­ers and qual­ity engi­neers are dili­gently push­ing out another set of new prod­uct ver­sions and improve­ments to our users. (And I’d be remiss if I didn’t give a shout-out to Jeff Jor­dan and his team as today marks the birth of...

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“Bulking Up” SearchCenter+

Search Engine Marketing · By Cameron Cowan On November 30, 2010 · Add Comment

Fresh off of the Thanks­giv­ing hol­i­day, with my belt some­how fit­ting a bit more snugly than it did a week ago, the thought of “bulk­ing up” is cer­tainly on my mind. But with the Hol­i­day sea­son now in full swing, waist­lines aren’t the only thing bulk­ing up. For many of the mar­keters I work with,...

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SearchCenter+ Version 3.6.1 Now Available

Search Engine Marketing · By Cameron Cowan On July 22, 2010 · Add Comment

It hap­pens sev­eral times a year. Usu­ally late on a Thurs­day evening. Always much antic­i­pated. Sprin­kled with excite­ment and stress. Tonight is one of those nights… We’re releas­ing a new ver­sion of Search­Cen­ter! Ver­sion 3.6.1, which went live to all cus­tomers today, enhances sev­eral of the key fea­tures we intro­duced a cou­ple of...

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Introducing “Subject to Search”

Search Engine Marketing · By Cameron Cowan On June 28, 2010 · Add Comment

As I type this I am sit­ting in an air­plane, return­ing from meet­ings with cus­tomers and agency part­ners in Japan. Hav­ing recently com­pleted my first year as the Search­Cen­ter Prod­uct Man­ager, this eleven hour flight pro­vides a lot of time to sit and reflect on progress made over the course of that year....

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