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Christine Beury

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The Ultimate Case Study: Part 5 – Adobe’s Paid Media and Content Strategies

Digital Marketing · By Christine Beury On April 2, 2013 · Add Comment
MarketersBannerAd_1

Our Adobe dig­i­tal mar­ket­ing cam­paign con­tin­ues.  Let’s look at some learn­ings gar­nered over the last cou­ple of months.

Learn­ing #1:  On-going media opti­miza­tion is help­ing us refine our mar­ket­ing mix.

As we have seen how our tar­get audi­ences respond to our adver­tis­ing, we have been tweak­ing the media mix.  Video ads have per­formed very well in...

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The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site

Social Media · By Christine Beury On December 4, 2012 · Add Comment
website_visits2

Our dig­i­tal mar­ket­ing cam­paign has been in the mar­ket for over a month.  Let’s dive deeper into the Adobe Mar­ket­ing Cloud web site expe­ri­ence and get an update on our social marketing.

Learn­ing #1:

Brand-focused paid media dri­ves sig­nif­i­cant traf­fic to our web site, but at a lower engage­ment rates then other traf­fic sources.

...
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The Ultimate Case Study: Part 3 — Videos, Apps and Leads

Social Media · By Christine Beury On November 16, 2012 · Add Comment
Adobe-Myth-Campaign-Screenshot

About 3 weeks ago, we launched our new Dig­i­tal Mar­ket­ing cam­paign.  Ini­tial results from PR, social media and web traf­fic have been very pos­i­tive.  Now, we will take a deeper look at how aspects of our paid media and social strat­egy are doing.

Learn­ing #1:  Peo­ple like videos.

Our goal was to...

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The Ultimate Case Study: Part 2 — Off to a promising start

Social Media · By Christine Beury On November 4, 2012 · Add Comment
BS ad image

Off to a promis­ing start!

We recently launched our new Dig­i­tal Mar­ket­ing cam­paign and are happy to share the early results and insights with you, our mar­ket­ing peers.

Based on the ini­tial results, we are thrilled!  Let’s look at our top three find­ings from the first few days of the campaign.

Learn­ing #1:  Our...

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The Ultimate Case Study: How we are using Adobe Marketing Cloud for our own marketing

Digital Marketing · By Christine Beury On October 23, 2012 · 1 Comment
Social-Media-is-worthless

Today we launched our new Dig­i­tal Mar­ket­ing cam­paign.  As a cam­paign lead, I thought it would be inter­est­ing to share a behind-the-scenes look at how we mea­sure, opti­mize and improve our own mar­ket­ing cam­paign as it rolls out.

Each week my peers and I will share the cam­paign results, how we are using Adobe Mar­ket­ing Cloud...

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