Adobe Digital Marketing Blog

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Cassandra Faria

Social Media & Community Manager, EMEA at Adobe

Digital Trends for 2013

Digital Marketing · By Cassandra Faria On January 18, 2013 · 2 Comments

Together with Econsultancy, we surveyed more than 700 digital professionals in late 2012 to look at the challenges and opportunties that organisations will be paying close attention to this year. Download the report.

Our findings have revealed that the single most significant trend is content marketing. 2013 is set to be...

Online Christmas Shopping in Europe

Analytics · By Cassandra Faria On November 30, 2012 · 1 Comment

Did you know that on Christmas day, those of us in Europe will shop more online than our US counterparts by 14%? We also started our Christmas shopping earlier than our friends across the pond, and are expected finish later.

Check out some more predictions in our infographic below, and don’t forget to try out our Read More →

Making Sense of Marketing Attribution

Digital Marketing · By Cassandra Faria On November 30, 2012 · 1 Comment

58% of marketers believe that ‘a perfect attribution model is impossible’ — do you agree?

We surveyed more than 700 digital professionals across Europe and North America, in association with Econsultancy, to learn more about how they are tackling marketing attribution. Download the report.

Take a look at some of the key findings, as...

Personalising the Online Marketing Experience

Conversion Optimization, Personalization · By Cassandra Faria On October 23, 2012 · Add Comment

According to a recent Digital Intelligence Briefing, in association with Econsultancy, we found that the ability to personalise the web experience is becoming a fundamental requirement, with 52% agreeing that it is critical to their online strategy.

Making sure that you create and deliver experiences that are relevant, unique and convenient...

The Power of Analytics Driven Testing: Top Tool Tips

Analytics, Conversion Optimization · By Cassandra Faria On October 23, 2012 · Add Comment

This post was written by Rich Page, Website Optimization Specialist and former Adobe Conversion Solution Specialist. Rich has been analyzing, testing and optimizing websites for over 10 years, from the some of the biggest Fortune 500 websites to small e-commerce websites.

Are you using Adobe SiteCatalyst in addition to Test&Target? If...

Using customer analytics to get personal

Personalization · By Cassandra Faria On October 4, 2012 · Add Comment

Customers now expect personalised experiences. So if you want to stay ahead of the competition, using customer analytics to personalise is a must.

Orchestrating the multitude of components involved is not easy, especially when you also consider the increasing number of consumer touch points that challenge marketers to deliver personalised experiences.

According to a recent...

The Social Marketing Detectives: Adobe CS6 Launch Case Study

Digital Marketing, Social Media · By Cassandra Faria On October 2, 2012 · Add Comment

Last week during Social Media Week London, Simon Morris, Marketing Director EMEA (@smorris75), shared how Adobe fully leveraged social media for the pivotal CS6 launch earlier this year.

To learn more and find out some of the results of the campaign, check out the presentation on Slideshare:

...

The Conversation at #DMEXCO

Digital Marketing, Social Media · By Cassandra Faria On September 26, 2012 · Add Comment

Earlier this month we enjoyed a fantastic couple of days at DMEXCO in Germany, where Adobe SVP, David Karnstedt, shared his views on data activation and the future of marketing.

We decided to take a snapshot of...

Win 2 Tickets to the #SMWClosing Party in London!

Social Media · By Cassandra Faria On September 24, 2012 · Add Comment

We are excited to sponsor the biggest closing party ever seen at Social Media Week London!

To celebrate, we are giving away 2 tickets, so you and a friend can join on us on Thursday 27 September to party in style at the glamorous Sanderson Hotel, London!

Enjoy a night of chilled beverages,...

Five Steps to Superb Social Management & Measurement

Digital Marketing, Social Media · By Cassandra Faria On September 24, 2012 · Add Comment

Managing & Measuring Social, brought to you by @AdobeSocial & @Econsultancy

We wanted to get a snapshot of social media uses, challenges and needs from companies today. So in our latest Digital Intelligence Briefing, produced in partnership with Econsultancy, we surveyed over 650 marketers in Europe and the US to find out how they are managing and measuring social media.

We found that:

...

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Cassandra Faria

Digital Trends for 2013

Online Christmas Shopping in Europe

Making Sense of Marketing Attribution

Personalising the Online Marketing Experience

The Power of Analytics Driven Testing: Top Tool Tips

Using customer analytics to get personal

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