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Cassandra Faria
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Cassandra Faria

Social Media & Community Manager, EMEA at Adobe

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The Value of Social (according to you)

Digital Marketing, Social Media · By Cassandra Faria On September 6, 2012 · Add Comment

At our Dig­i­tal Mar­ket­ing meetup in Lon­don a few weeks ago, we got talk­ing to our com­mu­nity about the value of social media for busi­nesses — from mea­sur­ing ROI to devel­op­ing a strat­egy. Check out what they had to say (and see if you can spot yourself!).

Learn more about Adobe...

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#AdobeSocial Instagram Competition

Social Media · By Cassandra Faria On September 6, 2012 · Add Comment
adobesocial_instagram_app

From pho­tos and videos, to check-ins and reviews – we’re all con­stantly adding to our ‘social’ box of memories. So to cel­e­brate the launch of Adobe Social, we’re invit­ing you to add to ours! All you have to do is take a photo of your­self doing some­thing ‘social’, upload it to Insta­gram and tag it...

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Proving Social ROI for the Adobe CS6 launch

Digital Marketing, Social Media · By Cassandra Faria On September 6, 2012 · Add Comment

As a leader in dig­i­tal mar­ket­ing and dig­i­tal media soft­ware, Adobe doesn’t have to turn far to find the prod­ucts and tech­nol­ogy that it needs to cre­ate, deploy, mea­sure, and opti­mize dig­i­tal mar­ket­ing cam­paigns. For the launch of Adobe Cre­ative Suite 6 and Adobe Cre­ative Cloud, Adobe took the oppor­tu­nity to show­case its robust social...

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Adobe & Econsultancy Report: Personalisation, Trust and ROI

Digital Marketing, Personalization · By Cassandra Faria On July 17, 2012 · 3 Comments
personalisation infographic_adobeURL

Together with Econ­sul­tancy, we sur­veyed around 400 mar­keters in Europe and the US to look at:

the extent to which organ­i­sa­tions per­son­alise the web experience how they mea­sure the impact of personalisation how the use of data will evolve in the light of con­sumer pri­vacy concerns

We found that the abil­ity to per­son­alise the web expe­ri­ence...

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