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Chris Jacob

April 2011 Display CPM & Volume trends

Digital Advertising, Digital Marketing · By Chris Jacob On May 16, 2011 · Add Comment
April 2011, being the start of a new quarter, saw a pullback in overall Impression volume in Display. This is not unusual for two reasons. The first is that Q1 is historically a strong quarter for Display (particularly in sectors like Finance), and the second is that advertisers who are nearing the end of a quarterly or annual fiscal period may want to spend unused ad budgets.
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April 2011 Display Publisher CPMs: Business & Finance Publishers Share Grows

Digital Advertising, Digital Marketing · By Chris Jacob On May 6, 2011 · 2 Comments
The other interesting trend in April was the sharp rise in both the number of Business and Finance sites as well as the overall impression share from those sites compared to the Q1 period. With things like tax season and corporate Q1 earnings announcements, these types of sites would have seen a lot of traffic in April and hence were great places for Advertisers to find their audience.
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AdX Or GDN – Which Version of Google Display Is Right for Me?

Digital Advertising, Digital Marketing · By Chris Jacob On May 3, 2011 · 2 Comments
If you are an advertiser who really wants Display to be a major part of your marketing efforts and you want to fully understand and action the interaction the audience has with your Display creatives and other channels like SEM, then AdX would be your best option.
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Q1 2011 Display Publisher CPMs: Advertisers Clamor for Video Inventory

Digital Advertising, Digital Marketing · By Chris Jacob On April 13, 2011 · Add Comment
In addition to Video inventory being almost twice as expensive as the next highest publisher types -- News & Sport and Shopping sites -- it also had the highest rate of user interaction (i.e. Click Through Rate – CTR) of any group.
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March 2011 & Q1 Display CPM & Volume trends: Display spend sees significant increase

Digital Advertising, Digital Marketing · By Chris Jacob On April 6, 2011 · Add Comment
In March 2011 and indeed in Q1 of this year, volume has increased well over 100% YoY (year over year) and CPM trends are relatively flat MoM (month over month) and QoQ (quarter over quarter)
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February 2011 Display Publisher CPMs: Social media is the flavor of the month

Digital Advertising, Digital Marketing, Social Media · By Chris Jacob On March 31, 2011 · Add Comment
The story of February is that social media is the flavor of the month, with one-third of Display impressions in the US coming from this Publisher type. To put this into perspective, this is almost double the level of December 2010.
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GOING BEYOND THE US IN DISPLAY

Digital Advertising, Digital Marketing, Social Media · By Chris Jacob On March 15, 2011 · Add Comment
Throughout 2010, the non-U.S. CPMs in display have been about 70% cheaper than the U.S. CPMs, with that gap widening as the year progressed and macro U.S. economic indicators improved.
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February 2011 Display CPMs

Digital Advertising, Digital Marketing · By Chris Jacob On March 7, 2011 · 1 Comment
Across the 2 primary display ad exchanges, CPMs are down 19% MoM and 31% YoY. While the CPM decline may be concerning for publishers, overall advertiser demand rose, as impressions increased 13% MoM and 273% YoY. The key driver for CPM declines appears to be a wider play for less expensive inventory.
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LET’S TALK DISPLAY STRATEGY

Digital Advertising, Digital Marketing · By Chris Jacob On February 24, 2011 · Add Comment
If you are offering a finance product, chances are that your messaging appearing on publisher sites like Yahoo! Finance or Bloomberg will have a greater likelihood of resonating with an audience than a lifestyle site like Babycenter. This extends in a similar vein when you are talking about demographics such as age, gender, income levels, etc.
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January 2011 Display Publisher CPMs: Less time to watch You Tube?

Digital Advertising, Digital Marketing · By Chris Jacob On February 17, 2011 · Add Comment
From an advertiser’s perspective, all of these trends are important to note as it relates to designing strategies to garner more volume and broadcasting their message at different times of the year. For example if you are targeting a user demographic that is more inclined to video sites, take advantage of the lower rates on offer.
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